There are tons of theoretical marketing articles, but few of them are relevant to your art career. There’s nothing better than hearing tips for artists who have been there and tested the theories.
You may be wondering how to sell your artwork or if maintaining a blog is worthwhile. Alternatively, you may be looking for some new marketing ideas for your art. Here our experts offer some tips and strategies for building a thriving art business.
Market expansion
In order to be successful in your art career, you need to build a network outside of your own scene. As a member of several community groups and a business organization. This can be beneficial to you in many respects. In turn, I have developed relationships with people who might not normally collect art but would be willing to support me by purchasing my pieces.
Get Social Media
It is likely that you haven’t seen many opportunities to utilize social media when marketing for painters as other industries have, such as housekeeping. You can watch cleaning videos on TikTok, which has a whole section dedicated to it. With the app, cleaning professionals can reach millions of people with entertaining content.
Think about how your employees work and how you can show this. In addition to before-and-afters, you can capture tips on paint strokes, which will ultimately increase brand awareness and increase sales.
Writing blogs
For a painting business, blogging may seem unsuitable. It may surprise you to discover how many things you can teach readers to gain their trust. Visitors to your blog will view you as an expert in your industry if you blog about it.
There are many options for teaching painting topics under the sun, from primers to best painting techniques to common homeowner mistakes. You’ll be able to convince readers that you’re someone they can count on for painting projects. Adding your business information will let readers know what you do and how they can contact you.
Share Your Newsletter
The first thing Debra Joy Groesser mentioned when we asked her about her marketing strategies was her monthly newsletter, and she had a good reason for doing so.
A few times a year, she sends out a paper newsletter as well. Having worked in real estate for ten years, she morphed her contacts into an artist list. According to her, it makes it easy to communicate with collectors, friends, and fans.
Build your Brand
A great way to connect with your fans is to share your artistic world with them. Before you can market your personal brand, you should focus on building it. Let us know more about you, your life, and what you’re working on in your art studio. Show them what equipment and tools you use just example, if you are a miniature artist, show them how you set up lamp for miniature photography.
Painters’ influencer marketing
You can find the right niche when you partner with an influencer online, but finding the right one is tricky. You don’t need someone to pose with the products that you offer as a painting business – instead, you need to have them use them to capture interest. How can you be sure that you are choosing the right influencers for your brand?
Identify everyone who uses painting products and services in the course of the completion of their work, and put a list together. In other words, they may be HGTV home transformation experts, renowned charities that build and renovate homes, or well-known DIY enthusiasts.
PPC advertising
The benefits of paid advertising can be tremendous if you are just starting out in the house painting business and just learning how to market for painters. Competitive local advertising can be accomplished with pay-per-click (PPC). Search engines and social networking platforms are used to get you in front of potential clients when they are searching for your services.
In addition to learning the types of copywriting and ad content that get the most engagement, you’ll only be charged when your lead clicks on the ad.
Partner with others
Small businesses can benefit from partnering with trustworthy sources who can take their name to new heights through online marketing. As a result of the multifaceted nature of partnerships, they can take on a variety of forms. It may involve working with a local celebrity or brand to create a custom color. Maybe you can partner with a paint store in order to get a prominent location or maybe you can do some in-store advertising to get noticed. By partnering, both parties are able to reach a different audience while maintaining enough similarities to maintain their interest.
With this information in hand, you should develop a simple marketing plan to reach potential customers. Repeat the process for another buyer. Your business will grow rapidly before you know it.
