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Enterprise SEO Strategies for Your Company

  1. Adopt voice SEO

Optimizing your website for voice search is a must in today’s SEO landscape. With the advent of smart speakers and other voice-activated devices, more and more people are using their voices to search the internet.

To optimize your site for voice search, make sure you include long-tail keywords in your content, use natural language, and ensure your site is easily navigable with voice commands.

  1. Optimize for Local SEO

If you’re a local business, it’s important to focus on localized SEO strategies. This means optimizing your site for specific keywords and phrases that are relevant to your area, as well as creating content that speaks to local customers.

  1. Optimize for Video SEO

Just a few short years ago, it wasn’t so unusual for a business to have a YouTube channel or vlog. Now, however, having video content is practically an industry standard. If you want your business to be successful in 2019 and beyond, make sure you optimize for video SEO.

This means making sure you have a YouTube channel , along with optimized titles, tags, descriptions, and other elements for your videos.

  1. Use Google My Business to Optimize Your Sites’ Local SEO

If you’ve got a brick-and-mortar business of any kind, having a Google My Business page is a must. It’s an extremely easy way to add information like your address and contact details, photos, videos, coupons and other promotions, and more.

  1. Optimize Your Site’s Content for Local SEO

If you want to rank locally, you need to make sure your site is optimized for local search. This means including local keywords and phrases in your website content, as well as adding relevant business information like your address, phone number, and hours of operation.

  1. Publish High-Quality Content on a Regular Basis

One of the most important aspects of SEO is publishing high-quality content on a regular basis. This means creating blog posts, articles, info graphics, videos, and other types of content that are useful, informative, and engaging.

  1. Optimize Your Site for Mobile SEO

With more and more people using their mobile devices to access the internet, it’s important to make sure your site is optimized for mobile SEO. This means ensuring your website is responsive and easy to navigate on mobile devices, and that your content is formatted for smaller screens.

  1. Coordinate marketing channels for my enterprise SEO strategy

Marketing is a key component of any SEO strategy, and the channels you use should be properly coordinated. What this means is creating a cohesive message across all your marketing channels—from social media to email to in-person networking—so customers get the same information no matter where they’re interacting with your company.

  1. Use outreach for enterprise SEO

Outreach is a great way to get links and publicity for your business. By reaching out to other websites and bloggers in your industry, you can get links to your site, as well as exposure for your brand.

  1. Use Paid Advertising for Enterprise SEO

While organic SEO is the best way to rank high in search results. Paid advertising can also be a valuable part of an SEO strategy. By using paid ads, you can get your business in front of more people, and increase traffic and conversions.

  1. Go after featured snippets in search results

Featured snippets appear at the top of Google’s SERPs and can turn a simple search into a valuable opportunity. This is why it’s important to optimize for featured snippets—especially when you’re targeting long-tail keywords or significant searches.

  1. Target striking distance keywords

When you’re targeting keywords for your SEO strategy, it’s important to go after ones that are both relevant and achievable. This means finding keywords that have a good amount of monthly search traffic but aren’t too competitive to rank for.

  1. Conduct keyword research

Keyword research is essential for any successful enterprise SEO strategy. By figuring out which keywords your target audience is searching for, you can create content and optimize your site to rank high for those terms.

  1. Optimize internal linking

Internal linking is a great way to optimize your website for SEO. By linking to related pages and articles on your site, you can help Google understand your website’s structure, and improve your site’s SEO rankings.

  1. Use SSL encryption

SSL encryption is now a Google ranking factor, so it’s important to use it on your website. This will help keep your site safe from hackers and improve your SEO rankings at the same time.

  1. Use schema markup

Schema markup is a code that you can use to help Google understand your website’s content. By adding schema markup to your website, you can make your content easier for Google to index, and improve your site’s SEO rankings.

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