Digital Marketing

Email Marketing Automation Strategies Implemented By Email Marketing Services Company

Although there is more than one way to start nurturing your leads, email automation is one that should definitely be considered. Read on to find out what you need to do to be successful with these efforts

1) Understanding Email Marketing Automation

Before we get into how to make the most of email automation to nurture your leads, you need to better understand what it is. Believe it or not, email marketing automation is not as impersonal as it may seem.

It really is an amazing way to build relationships and grow your business – if you do it right. Being able to deliver amazing content that is contingent on your lead behavior can help drive even more traffic to your website, help increase overall social engagement, and ultimately lead to higher sales conversions.

While you can’t overlook the importance of email analytics, you can implement email automation with the use of marketing tools to help improve your efforts and make it more tempting for potential customers to convert.

What exactly email automation offers?

It can help you stay in touch with your potential customers, build a much deeper relationship with more engaging content, streamline the entire marketing funnel, and ensure your business remains top of mind for customers.

While it takes skill to create an optimized and automated email lead nurturing campaign, once you fully understand the basics, it won’t be too difficult. Plus, if you do everything right, you’ll be able to meet (and maybe even exceed) your expectations.

Here are some steps to use email automation to optimize your entire marketing funnel.

2) Plan your email automation campaign

If you want to create a successful email marketing automation campaign, you have to understand what result you’re trying to achieve. Find out what your specific goals are. Do you have measurable results? Who do you want to target exactly?

Some of the goals you can have are to nurture the confidence your new leads have as they progress through your business’ marketing funnel. Some of the other goals include creating ongoing engagement with your customers to help develop a stream of repeat buyers; increase engagement levels through your social media ; drive more traffic to your real site; build more brand awareness through content and education; and convert your free trial customers into real paying customers. You can also take help of Email Marketing Services Company.

Some steps you can use to plan this campaign are:

  1. A) Make a list of your goals

This will help you demonstrate the effectiveness of your automation campaigns or also known as marketing automation. Make sure to be as specific as possible.

  1. B) Determine who your potential customers are

It’s important to create a list of demographics, criteria, and online behavior from past interactions with your business. Find out if your target is a dormant lead or a new lead and if they are actively engaging on your social media sites.

By taking the time to get to know your customers, you can create a more effective and targeted marketing email campaign. When you are able to know your customers, then you will also be able to get more conversions.

3) Segment your email marketing funnels

Once you know your potential customers, you must keep in mind that not all of them are going to be interested in the same things. This means you can’t send everyone the exact same messages.

Segmentation is a great solution. This process allows you to group your larger email list into various categories based on information that has been taken to verify about the contacts you have. Note that a great way to make sure you have legitimate contacts in your database is by using email verification tools.

The fact is that segmentation is the main reason email marketing strategies can be so powerful.

When you use email, you have a ton of information that you can use to gain a better understanding of your audience. In this way, you can easily track who opens your messages, which links they click and where in the world they are located. Other information you can collect is demographics, purchase history, number of visits to your website, and the list goes on.

You can use all of these factors to help create a segment. By targeting a smaller group of people, you can specifically address your issues.

4) Create a valuable message full of personality

Why would someone want to read an email from you? While you may have amazing things to offer or be able to solve a problem your audience is having, they’ll never know if they don’t take the time to look at your email.

There are people who are interested in what you have to say. After all, they want to know more about the brands they follow. When they sign up for emails, most new contacts are likely to read the welcome email you send them.

But you have to keep them reading and engaged.

5) Create a persuasive CTA

After you have created your message full of value and personality, you have to focus on the call to action (CTA). Without a doubt, this is the moment to which you should devote more attention since you want to persuade your client to carry out the action you want.

As you near the end of your email marketing funnel, you’ll need to create some kind of persuasive CTA. To do this, determine what is the main offer of your funnel. What is the goal you want to achieve.

Remember, this is the last part of your email that your potential customers will see; however, it might be the first thing you think of. When you get to the conclusion of your funnel, then there are two things you need. One is a CTA that asks your prospects to help achieve the goal you have and two is a persuasive design and copy that can sell the CTA you’ve created.

6) Landing Page Development

It’s important that the landing pages you create are ultimately consistent with the emails you’re sending. Having cohesive images and messaging is going to help increase your overall conversion rates.

If you plan to use a specific image in your email CTA, then you need to make sure that people visiting your website see that same image above the fold on the landing page. Also, calculate the number of landing pages you need and start developing them.

There is the option to use a landing page template, which makes everything easier, but this is something that is up to you. The key is to create landing pages that keep conversion principles and fundamentals in mind.

7) Use A/B testing, tracking and make sure you measure your results

It’s important that you take the time to test your emails to create a fully optimized and automated email marketing campaign. Make sure you’re testing your emails at every stage of the campaign you’re creating.

You need to provide A/B testing for all parts of your emails, including the subject lines, the content of your email, the CTA, the email trigger, the day and time of sending, and your frequency.

You want to make sure you measure your results using a tracking system so you can analyze conversion rates over a given period of time.

You can create UTM campaign codes, or you can measure with a specific analytics system – including Google Analytics. If you are looking for more options, Finteza is a great Google Analytics alternative that allows you to build and measure Sales Funnels.

Make sure to always track your KPI (Key Performance Indicator) results, including delivery rate, open rate, sales conversion, unsubscribe rate, view rate, and rate. of clicks. When you measure the metrics and analyze the results, it will help you optimize conversion rates in the future. You can use research to keep improving the benefits you get.

8) Optimize and repeat

One of the biggest benefits of an email campaign is that it’s easy to adjust. In fact, you can test the campaigns you’ve created on an ongoing basis.

Some of the ways you can optimize your email is by looking at the frequency, day and time, CTA, “source line”, message body and subject line, and much more.

Another advantage is that you will be able to change each of the elements, even if your campaign has been launched. When the emails have been optimized, you can let them continue to work automatically. This will help save you and your sales team a lot of time when it comes to nurturing effort. When it comes to automation, that is the question.

You should make sure to monitor the results you are getting on a weekly or even monthly basis. By doing this, you can see the efficiency of your sale conversions.

 

 

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