With several billion active users, Facebook and its famous news feed have become, in a few years, the 1st social network worldwide. As a result, it is now a very important Web marketing acquisition lever for companies wishing to boost their business and generate growth. Essential for reaching a targeted audience with the right message, Facebook advertising, or Facebook Ads, has therefore logically imposed itself as a priority online channel, in the same way as Google Ads. Mavenup Creatives online advertising agency, support you in developing and deploying an effective Facebook Ads strategy, which will allow you both to generate even more qualified traffic to your site and to increase the notoriety of your company with each of your new customers and prospects.
Implementation of a Facebook Ads campaign with the Mavenup Creatives agency
Mavenup Creatives, facebook advertising company supports your Facebook advertising campaigns from A to Z for tailor-made online marketing support. Thus, the project manager dedicated to your file takes care of the following points in particular:
- Definition of the most effective advertising strategy
- Definition of several targeting criteria (by the center of interest, demographic data, or behavior of Internet users on your site, etc.) via Audience Insight and/or the FB pixel
- Design your marketing messages in the image of your company
- Setup of your campaigns (via the Ads Manager tool)
- Campaign tracking and optimization, real-time ad sets
- Help install the Facebook pixel (to track Facebook Ads conversions and create retargeting audiences).
Which format should you choose for your Facebook Ads?
On Facebook, as on Instagram, several advertising formats are possible. Most take the form of native advertisements and are integrated directly, like classic posts, into the news feed of members of the Facebook community. When choosing the preferred format(s) for your advertising campaigns, your budget and needs will be the main determining factors. Note that using several different formats in the same campaign can easily achieve your goal. Among the main formats, we find in particular:
Advertising Picture
The most common format on the social network, Image advertising (or photo format), is often the least expensive and the simplest and fastest to implement. Broadcast on Facebook and Instagram allows you to attract many visitors to your site or application thanks to a unique visual. A short and powerful text generally accompanies the visual to present your activity and your products and services and encourage the user to click on your link or to like your Facebook page.
However, as photo advertising only allows the addition of a single visual, it is essential to choose a clear and inspiring image, preferably in high definition.
Video advertising
To expand the reach of your broadcast, animate the conversation with your audience, and generate views and conversions, the video format is the ideal solution. Dynamic, this format is perfect for presenting your brand and your products and services or highlighting testimonials from your customers.
However, it is also necessary to bet on the quality of your advertising medium.
The advertising carousel
Facebook ads in Carousel format allow you to combine. In a single ad, up to 10 images and/or videos to scroll through. Each visual can have a title, a CTA (ex: like button, contact button, etc.). And even a personalized link or landing page. The carousel is, therefore, the preferred solution if you must simultaneously promote several products (or services). Since you present a wider selection of articles, you considerably increase your chances of interesting Internet users. And your click-through rate (CTR) is positively impacted. The same goes for your conversion rate.
Carousel-type Facebook Ads can also be used to present, through different visuals. All the aspects and advantages of the same product. In terms of results, CPC (cost per click) and CPA (cost per action) are often lower than in other Facebook ad formats.
The collectible format
More immersive, the collection format allows you to immerse the Internet user in the heart of your brand to offer him a unique experience, especially when he interacts with your advertising.
Designed specifically for e-commerce players (particularly the retail, tourism and hospitality sectors). This advertising format is composed of a main high-definition image (or video), below which find 4 smaller images. The latter makes it possible to present different articles or services.
Facebook ads in collection format are based directly on your catalog. Thus, they allow an Internet user to discover your products and services or even buy them without leaving Facebook or Instagram.
What are the advertising budget for your Facebook and Instagram campaigns in an agency?
You don’t have to be a multinational to advertise on the Facebook platform. The latter is accessible to all, with a minimum budget of 1€/day. It is therefore perfectly suited to the often restricted budgets of small and medium-sized businesses. Which seek to make themselves known locally to boost their online sales. And attract visits to their physical points of sale.
However, giving you an exact Facebook Ads price is difficult without first studying your advertising needs (awareness, consideration, conversion). Your Facebook Ads budget will indeed depend on several factors. The theme of your business. The objective of your campaign (notoriety, conversion, views, etc.). Your current presence on Facebook, the ad formats chosen. The type of people (or audiences) that you are going to target. Those who are interested in your theme. Customers who have already visited your website or made a previous purchase (retargeting). Internet users with profiles similar to those of your current customers (also called “lookalike audience”), etc.
Mavenup Creatives is there to advise you and help you, based on clearly defined upstream objectives. To best estimate the media budget needed to put your advertising campaigns online on social networks.
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