Content writing for SEO is not an easy job. If you’ve ever tried to write your own SEO content yourself, you probably know that firsthand. Still, SEO content writing services are more in demand than ever before, and that’s why finding the right writer for your business is so important. When it comes to achieving those coveted high rankings on Google and other search engines, it takes a carefully crafted strategy. So, what do the top SEO article writers do to get you those high rankings? Here are a few of the most useful strategies.
Targeting Multiple Keywords
A huge part of ranking highly is targeting the right keywords. You might think it’s best to pick one keyword and stick with it, but actually, the opposite is true. Selecting a handful of keywords to target with your content is often a more effective approach. Taking this route gives you more opportunity to rank for that topic, and it helps Google get a clearer picture of what your business is all about.
SEO article writers are able to do their research and identify multiple keywords that would serve you and your content well. Then, they can properly integrate those keywords to sound natural within the text. If your keywords are simply thrown into the text with no care for their placement, your audience will certainly be able to tell. Plus, writers can also make sure your keywords are integrated the right number of times in order to avoid “keyword stuffing,” which might actually lower your ranks.
Narrowing Down Your Audience
Who is your target audience? We’ll give you a hint: “everyone” isn’t an audience. Your products and services don’t appeal to everyone in the world, so your content shouldn’t, either. Identifying your target audience is a huge part of your overall SEO strategy, and it’s something that the most talented writers are more than experienced with. After all, knowing exactly who you’re writing for makes it much easier to produce appealing, valuable content.
You might have an idea of who your audience is, but it’s likely that your content writer for SEO can take that audience and narrow it even further. Your target audience might be narrowed depending on what type of content you’re requesting or even the platform you want to post it on. All of these tiny tweaks and adjustments to your strategy can make a huge difference when it comes to your SEO ranking.
In order for your content to get high rankings on search engines, it simply has to be readable. Google wants to be able to show concise and easy-to-read results to its users, and let’s face it, your readers want content that’s short and sweet, too. The best SEO content writers will not only be able to create content in a relatable and readable fashion, but they can also integrate useful elements such as lists, which help to break up big walls of text and increase readability.
Readability doesn’t always just come from the words themselves. Your writer can also recommend where you might want to add images or infographics in order to better explain a concept or break up paragraphs. That way, your readers don’t get bogged down with tons of content and you present a more visually appealing piece of content.
Optimizing for Mobile
On top of simply making your content easier to read, SEO writers can also make sure your pieces can be read from both mobile and desktop platforms. As more and more users browse the web from their mobile devices, it’s never been more important to make sure your content is easy to consume on a smartphone. SEO content writers will have experience in this field as well and can make sure your blog looks great on a laptop, desktop computer, tablet, or smartphone.
Like we mentioned a moment ago, big walls of text just aren’t appealing to your readers or to Google, and that stands true no matter how you’re browsing. So, your writer can help you make sure your content is both visually appealing and full of value no matter where your audience is reading your piece.
When it comes to boosting your SEO appeal, these are just a few of the tried-and-true strategies that your SEO article writer might be using. These professionals can use their industry knowledge and expertise to help you identify your target audience, encourage engagement, and gain those precious conversions. If you need help with your content creation or want to buy SEO articles, WriterArmy is a great choice. WriterArmy is a leading content and inbound marketing agency and has been in the business for nearly a decade. Contact WriterArmy today for a free quote on any of their services.