BusinessDigital Marketing

What is website audit?

With all of the excitement that comes with starting up a new website. Webmasters of ten find themselves missing easy mistakes. It may not seem like a big deal; but these mistakes can cost you dearly in the SERPs “Search Engine Results Page”. So should you meticulously check your site day after day for mistakes? NO. Hiring a reputable firm to perform a Website Audit for you is the best way to save both time and money.

What is a website audit?

Quite simply, it is the examination of all aspects of your website and SEO elements by a professional. That knows what search engines like Google will be looking for. The site audit does not usually take very long, and the auditing service will soon return with a very detailed report.

You will receive an analysis of all aspects of your website, where your pages are visible in the search engines, and areas that are going to be a problem. In essence, you have received a human version of a website analytics program. Which is crucial in an environment where sites like Google are focusing more on the HUMAN experience.

Another hidden benefit of a website audit is that it will reveal where your site is being talked about and linked to online. If you know these sources, you have a direct in to relevant users that can be converted to either list members or direct customers (depending on the purpose of your website). Results will range from social sites like Twitter and Facebook to relevant blogs, websites, and ezines in your niche. All are a great way to get direct traffic back to your own website, and without a site audit you may never know that these sites are interested in you in the first place.

Content

Your web content is one of the most important things for SEO. As the saying “Content is King” goes, placing quality web content within your site and formulating an effective content strategy serves as a major ranking factor for your site in the result pages. Considering the fact that major search engines like Google, Yahoo and Bing favor websites having quality and unique contents. Incorporating website text that are in line with the latest quality standards set by Google will surely give you the winning edge over the competition.

Investing in the creation of unique and high quality contents is really essential for SEO. And even goes as far as producing the best possible user experience for your visitors. Along with the recent updates by the major search engines, it has been shown that formulating an effective content strategy carries great weight over the visibility of your site in the SERPs – “Search Engine Results Pages”. According to a reliable data source, 76% of all the SEO campaigns in place invest in content creation; and 90% of them find it to be very effective.

The great benefits of an effective content strategy don’t end up with SEO alone. It includes benefits beyond the rankings which are as follows:

  1. It establishes better branding. 50% of all consumers online are more likely to click on a result once they see the brand several times in the results pages.
  2. Contents help in augmenting conversion rates. 61% of the online consumers are more likely to make a purchase from businesses having custom contents. In short, a quality content page greatly influences a consumer’s spending decisions.

Why should you invest in content creation?

Since content contributes to the overall success of your website. Investing in content creation is the best step for you to take. Large and small-scale companies are already enjoying the benefits of an effective content strategy, and you wouldn’t want to miss it as well.

With our proven content creation services, you can be rest assured that unique and high quality contents will all be yours for the taking. We provide quality content creation services from blog posts, authority articles, and optimized contents to press releases.

Don’t go looking around for more when the opportunity is already sitting right in front of you. Invest in content creation now, and obtain the great benefits it could surely offer you.

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