Your brand identity is your company’s secret sauce that distinguishes you from every other Tom, Dick, and Harry, Inc. on the street, just as your identity distinguishes you. What do you think of your logo design? It’s what gives your company its identity.
But what is brand identity, exactly? What connection does it have to design? And how can you create a powerful brand identity that propels your company forward?
So to get all the answers, keep reading. Or get this guidance from professionals at YourDigiLab.
What is brand identity?
Brand identity is separate from “brand image” and “branding,” despite the fact that the phrases are sometimes used interchangeably.
Brand identity is the image that a company generates for its customers. So they can get a quick idea of how this company is working.
Let’s get a little more into this.
Assume you’re a student in middle school. As a shy pre-adolescent, you want to be considered cool and invited to the nicest table in the cafeteria. You can’t, however, force others to see you in that light. You must put in some effort in order to establish this brand. For this you may change your haircut, study extra to get noticed, etc. in short, you will do every exceptional thing that makes you notice.
Your brand identity is what makes your customers recognize you right away. Your audience will identify your brand with your product or service, and that identity is what creates a bond between you and your consumers, promotes customer loyalty, and shapes how they perceive your brand.
Steps to create a unique brand identity.
● Be aware of who you are
You must first determine who you are as a company before determining what concrete elements will make up your identity.
A few crucial factors make up who you are as a brand:
- What is your goal (what is your “why?”)?
- What are your company’s values (what are the beliefs that drive it?)
- What’s your brand personality (what kind of personality would your brand have if it were a person?)
- Your distinct positioning is admirable (how do you set yourself out from the competition)
- Your brand’s personality (how would your brand communicate if it were a person?)
● The core of your brand’s identity is design
Your design will create the brand identity of your company, just like Adidas created the identity of your middle-school-star-athlete image.
The tangible aspects that will affect how your brand is regarded are your corporate design assets. Your logo, packaging, online design, social media visuals, business cards, and the uniforms your personnel wear are all examples.
● Creating a brand identity
Several components make up your company’s identity.
It’s time to work with a designer to bring your brand identity to life and convert who you are as a business into actual design assets you can use in your marketing once you’ve figured out the building blocks of your design. Any number of aspects can be used to express your unique identity. Depending on the type of your firm, one asset may be more important than another. For example, a restaurant’s menu and the physical area should be carefully considered. A digital marketing agency, on the other hand, should put greater emphasis on its website and social media pages.
In this you will cover:
- Brand logo
- Product packaging
- Websites
- Business cards
- Email designs
● Monitoring & Maintenance of brand identity
Maintain your brand’s identity by observing its working.
It’s impossible to tell what you’re doing properly (and what you’re not) without measuring critical performance measures, just as it is with other areas of your marketing. Monitor your brand using Google Analytics, surveys, comments, social media debates, and other methods to see how people talk about and connect with you. This will allow you to make modifications to your brand as needed, whether to remedy a mistake or improve your company’s identity.
Final words
Your brand identity is what distinguishes you from the infinite sea of competitors, demonstrating who you are and what they can expect from dealing with you. It’s also critical to nail your identity and produce designs that effectively convey who you are to your customers if you want your business to be seen positively. It’s time to start designing now that you know how to nail that identity.
