As we all are aware, Amazon sellers get the least out of the most. Creating and launching an Amazon campaign is not just enough, optimizing it is the actual remedy for the problem and this is where Amazon PPC Management and Strategies come into play.
Though you sell the best product using the right keywords, you may end up earning peanuts and for the same reason, implementing an effective Amazon PPC strategy gives the best outcome for your ad campaigns.
Let us get started!
PPC services provide both organic and sponsored search sales, similar to how search engine marketing has both types of traffic. People who visit Amazon directly to purchase a product they were shopping for without using a sponsored ad are considered to be making organic sales.
These clients arrive as a result of seeing an Amazon product in the top search results. You must concentrate on optimizing organic sales if you want to increase your organic sales rate, and you must do this by including Amazon SEO.
Contrarily, the phrase “paid search” refers to the transaction that takes place when a consumer visits the website as a result of the advertisement appearing in the search results.
You can sponsor your Amazon product list with promotions to achieve better results and have your product appear at the top of the Amazon search results page, which will help you turn more leads into sales.
How to create an Amazon PPC strategy
In this section, we’ll offer you a quick summary of how to establish a successful Amazon PPC management strategy because it’s crucial to do so. Look at this:
Start by examining each PPC ad campaign type, especially automatic and manual ones.
Once you’ve had success with long-tail keywords, focus on the most competitive and frequently searched products. Now check for competitive keyword research.
To improve the results, change the bids and begin the optimization process. It’s time to create daily spending plans.
Create ad campaigns that boost the brand’s visibility and awareness and run it for one week before running any other reports and making adjustments.
Focus on the most searched ad less searched keywords and check ad reports from your automatic campaigns to discover keywords for your Amazon campaigns.
Put the same products in one group and remove keywords that are not performing
How much does Amazon PPC cost?
Well, if you’re looking into PPC ad costs, keep in mind that they entirely depend on your objectives. You run numerous advertisements, in the beginning, to focus on fewer keywords without wasting money. But everything will be fine; if you use the right Amazon PPC Strategy, then you can work smartly.
Where do the ads show?
Up to 70% of Amazon customers only buy items that are shown on the first page of results. PPC is quite helpful because it places your product on the front page even if it does not naturally rank there. Additionally, your products are also displayed on the listing page of similar products:
Keyword Segmentation.
When you have the same product in various shopping campaigns, you can choose which campaign—high, medium, or low—should take part in the auction for that product.
No matter how much you bid, the campaign with the highest priority always enters the auction first.
Retailers must first establish three campaigns for the same product, or group of products, each with a distinct priority setting high, medium, and low—in order to create a shopping keyword segmentation structure.
The priority settings will act as a funnel, filtering down more specific keywords via negatives.
Below is a table to highlight how the shopping keyword segmentation structure works.
| Campaign Name | Search Terms | Campaign Priorities | Negative Keywords | Bid |
| Non-Brand | Non-brand queries | High | Brand queries | Medium |
| Catch-All | Inefficient non-brand queries | Medium | Brand queries | Low |
| Brand | Brand queries | Low | High |
TWO AMAZON PPC STRATEGIES THAT WORK
AMAZON PPC STRATEGY #1: OPTIMIZING YOUR BIDS
Optimizing your bids is a never-ending game when you are competing on Amazon. Bids need to be continuously adjusted to stay ahead of the competition, grow your sales, and maintain efficiency.
Your bid optimizations will be guided by your goals, which we discussed earlier. You will also want to keep your ACOS goal in mind when determining whether to increase, decrease, or leave a bid.
Example Scenario 1
Goal: Grow sales volume and improve efficiency
ACOS Target: 10%
You are looking at a keyword with the following metrics over the past 14 days:
- Keyword: Standing desk mat
- Bid: $1.50
- Average CPC: $1.15
- ACOS: 15%
Example Scenario 2
Goal: Grow sales volume and improve efficiency
ACOS Target: 10%
You are looking at a keyword with the following metrics over the past 14 days:
- Keyword: Desk accessories
- Bid: $1.50
- Average CPC: $1.15
- ACOS: 35%
This keyword is clearly operating above our ACOS target. It is also not a hyper-relevant keyword so it is not one I would be willing to be so far over our ACOS target, so I would reduce the bid to below the current average CPC.
For a 10% ACOS target like the examples above (where you don’t want to spend more than 10% of your sale price to generate a sale) use my bid optimization guide below to adjust your bid based on the ACOS percentage of your keywords.
Recommended Guide: Top 3 ways to use your content on Amazon.
