If you’re already familiar with selling on Amazon you’re aware that Amazon is tailoring its marketplace towards established brands. Brand registered sellers will have access to many advantages and features that sellers who are not registered with a brand can’t enjoy.
Benefits of the Brand Registry Program on Amazon
- Many different ad choices.
- Access to A+ Content and Brand Analytics.
- It is possible to stop counterfeiters from claiming the right to access your listings.
- A solid support system that is able to quickly and efficiently respond to your needs.
- The ability to monitor your brand’s performance by using Brand Registry tools.
- Possibility to build Amazon Storefronts.
In 2021 alone, more than 213 million people visited Amazon websites, and those figures are expected to increase in early 2022 and even beyond.
What can this stat tell us?
Amazon is a trusted brand.
89% of customers believe they are more likely to purchase products on Amazon than on any other website.
Trust is an important element in the behavior of consumers and, to build the trust of a smaller company that is just getting started on Amazon you must have top-quality content.
A+ Content is not only a way to increase brand recognition, but also
- Lower return rates
- Convert more people
- Help lower the risk of ACoS
As e-commerce is growing, important marketing experts like Neil Patel predict live streaming will be the main future of the industry in 2022. It will also be a source of quality video content.
Amazon recently unveiled its creator app for live streaming although it might not be well-known within the space community at the moment, it’s the future, and shouldn’t be missed out on too soon.
How do you gain access to this kind of content through the website? You need to have a brand registration.
Simple Steps to Creating Great Live Streaming Content on Amazon
- Download the Amazon Creator app in the Apple App Store.
- Choose the best device you want to stream from.
- Give a name to the live stream.
- A good lighting system is essential! No matter if you’re hosting an informal live event or something planned, good lighting is vital to show off the products you’re showcasing and also your presenter.
- Have Spaß! Influencers are designed to be a part of this kind of content and their enthusiasm must be genuine and confident. If you’re a live stream person, it’s fine. Focus on relaying accurate, positive information, and have some fun while doing it!
2. Video Content is King
If you’re still uncertain about the rise of streaming live on Amazon is fine. However, don’t pass up the possibility of creating vivid footage for your Amazon Store and advertising campaigns.
If you’re beginning to get worried about the expense of videos, don’t worry, and let us help you in that regard too. It’s not as expensive or intimidating as you might imagine All you require is top-quality video creator software.
We strongly recommend Promo.com. You can join for a month or buy a whole year’s worth of access, whichever is more suitable for your company.
The program is user-friendly and within 20 minutes you will enjoy amazing video content to meet every one of your Brand Registry requirements on Amazon.
If you’re looking to take your business to the top of the league There are top high-quality video production companies that are Amazon sellers.
Here are some fundamental Amazon videos that will help with Ad Creation:
- Resolution and Sizing – Make sure to read the guidelines to ensure proper size and resolution.
- Content Properness – Amazon has guidelines regarding what content is acceptable to show in video content. Make sure to follow these guidelines to ensure that your video isn’t in violation of the terms of service.
- Important Product Information – Know what your clients need to know to convey the right advantages and specifications.
Check out this guide to know about Amazon’s live creator.
3. Clear & Compelling Copy
There is no need for keyword stuffing into any part of the listing, however as well no longer are days when you write miles of lengthy copy for the A+ section.
True, we’re visual creatures, and with this, in mind, your A+ graphics should be top-quality. Your content should be captivating to your viewers and make them do an extra take and scroll down towards the end of your A+ area.
In the wake of stunning imagery and the writing on page A+ beginning to look a little more streamlined and more clear.
Organic content that is engaging and draws on fundamental physiological strategies will be beneficial to companies in the section known as “A+.
Tips for Great A+ Copywriting
- Find your USP for your product in the first section of your text.
- Make sure the text is clear and concise, and avoid repeating phrases.
- Create a connection with your audience through a story that they can connect with.
- Make use of Power words to draw your attention to the primary advantages.
- Find solutions to your problems using words that are easy to comprehend and relevant.
Recommended Guide: How to use amazon PPC ads for better sales.
