eCommerce is a constantly changing world, with new technologies, platforms, business models, unexpected shifts in competition, value chain changes, and augmented user behavior, keeping businesses on their toes. Online sales have increased in recent years, and they are likely to continue to take a larger share of overall sales globally. As a result, you must adapt your tactics and resources to keep up with the rapid change in the eCommerce business. In fact, many eCommerce platforms like BigCommerce, Shopify, and Magento are also updating their features according to the new trends. We have discussed the latest trends that the BigCommerce development companies is following to develop a responsive and fully-featured platform for the users.
Top BigCommerce Development Trends Every Agency Follows in 2022
With the advancement of new technologies and the emergence of new markets, eCommerce companies have a plethora of options to consider. They can also experiment with fresh marketing approaches and methods. Take a peek at the following eCommerce trends:
Make Online shopping more realistic with AR.
For eCommerce, augmented reality (AR) has been a card on one’s sleeve. This type of technology allows buyers to see what they’re looking for up close, which aids in their purchasing decision. AR has a significant impact on the purchasing experience in certain areas, such as fashion and home decor. Because it allows customers to get a better sense of an item without having to see it in person. If you want to include this feature in your BigCommerce store, hire BigCommerce developers from a reputable development agency.
Voice search
No doubt, with the advancement in technology, consumers are relying on voice assistants to perform their daily activities. And by 2025, it is seen that 75% of the households will have their own smart speakers.
As more smart speakers are installed in homes, more people will use voice search to shop online, order food, and plan their lives. If we talk about the content and keywords, the rise of the Voice Search becomes an opportunity for all the eCommerce agencies.
Artificial intelligence (AI)
In the last few years, AI has been a breakthrough in eCommerce and had a significant impact on our daily lives. Artificial Intelligence is vital for every developing eCommerce business. In fact, this is the reason why more and more agencies are turning to integrating AI technology into their business to optimize workflows.
Customers are accepting more personalizing purchasing and data-driven recommendations. By 2022, we can see eCommerce businesses will spend $ 7.3 billion on AI. AI is constantly collecting information on how customers to shop and what they are seeking in a product or service. It’s a piece of technology that can not be recreated by the professional in the physical store.
On-site Personalization
Online shoppers of all kinds — B2C and B2B — want individualized, unique shopping experiences. In fact, the buyer will see the suggestion for every product and customer assistance. It is all due to the AI because it acquires the data. Personalized experiences on-site or in marketing efforts have been demonstrated to increase sales, with one study revealing that retailers with advanced personalization capabilities saw a 25% increase in revenue.
Chatbots
Chatbots communicate with online buyers the same way that a human salesperson would. Today’s retailers expect to identify and purchase a product in only a few clicks, and they become irritated if they are unable to do so. This is where a chatbot can save the day. Experts expect that by 2022, 80 percent of enterprises will use chatbots. Chatbots are all the rage these days when it comes to customer service. However, they will have a significant impact on consumers who buy online. The chatbots will become essential marketing tools in the eCommerce industry.
Mobile Shopping
Customers buy products from their phones from anywhere, which is essential in today’s society. You’ll be missing out on major prospects if your bigCommerce platform isn’t responsive on mobile or on web apps. The users want to have more convenience in the store to pay online from their mobile phones. According to Statista, 83 percent of eCommerce sales will be made on a mobile device by the end of 2022.
Omni-Channel and Hyper Personalized
In the past, there has been a strong emphasis on increasing consumer data fetching touchpoints. Now, the trend has changed to increase the number of selling points, and omnichannel selling is now a reality. Due to hyper-personalization, combining these elements will provide your customers with a smooth experience regardless of where they shop.
More options for Payment
We know that every customer has different payment preferences. And if they can not pay the way they want on the eCommerce store, the chance of abandoning the cart is more. Providing a variety of payment options is a good strategy to boost mobile conversion rates. When the customer saves their payment information on your eCommerce site, they will be able to make the purchase faster.
Social Commerce
Social media platforms have become an important aspect of digital marketing strategy due to their numerous benefits. BigCommerce development company and social media platforms are aware of this, and they are cooperating to create mutually beneficial conditions for product delivery to customers. Social media marketing and social commerce go hand in hand, creating a plethora of data about your potential customers and target audiences. As a result, you may expect social commerce to become just as important as search engines in the near future.
Subscriptions
Subscriptions come in all shapes and sizes these days, and their ease is appealing to consumers. Moreover, subscription services allow businesses to plan ahead for inventory and sales that are already on the list of commitments. So, you can also add this option to your online store.
Wrapping up
As a result, there are a lot of new developments in eCommerce. No doubt, technology, and people are changing because of the eCommerce sector. One thing is inevitable: it’s never too late to dive right in, learn something new, and see if it’s a good fit for your company. In fact, the buyers are in charge, for the time being, so the eCommerce stores will adjust the trip ahead. If you want to create your online store with these trends, contact the Bigcommerce development companies.
