Sustainable Fashion and Packaging: The Importance of Trends
Sustainable Fashion and Packaging
The world is beginning to observe some positive trends, particularly in fashion and sustainable packaging.
Fashion has been the main driver of the fashion industry for the past decade. However, this trend is beginning to change with the increasing attention to issues that affect the world, for instance, sustainability.
Many brands (not just fashion-related) try to profit from the growing attention given to sustainability to promote their products as environmentally sustainable, but they aren’t.
A sustainable fashion brand can take a look at all supply chains and strive to do its best to reduce its carbon footprint to the benefit of the community and industry. What distinguishes sustainable fashion brands from other brands that greenwash their products is their method of operation.
It’s not only about earning profits but knowing that, as a company, your decisions affect all stakeholders involved in manufacturing, sourcing, and developing products. They also understand that the benefits over time will be positive.
In the article below, we’ll dive into sustainability in fashion and how to develop a brand that represents the values of sustainability. Let’s take a look at the information you’ll be learning:
- What is the significance of sustainable fashion?
- What can I do to find the appropriate fabrics and materials for my company?
- How do I find the best
- How do you establish the proper logistics?
- Important certifications
- In addition, there are plenty of strategies and tips to build a great sustainable fashion brand.
Let’s get straight to it!
What is the significance of sustainable fashion?
We know what it means to create a sustainable fashion company, but do you need to care?
If you’re a fashion-conscious person, You’re probably thinking about the kind of clothes you’d like to sell and what fashions your target market is likely to be into. This is where you should rethink your approach.
Do you realize that eco-friendly fashion companies set new standards for the industry of clothing?
Consumers initiate this change. In the past, low prices and quick fashion were the norms; However, nowadays, consumers are becoming more conscious of corporations’ impact on the environment.
Lower prices could mean more costs, such as unjust wages and increased pollution in already deteriorating regions of the globe.
The textile industry is responsible for 8% of greenhouse emissions, and in 2044, it’s expected to reach 32% of greenhouse gases.
Furthermore, the issue of wastefulness is brought in the form of waste. For example, it is believed that around 78% of textiles are disposed of in landfills, which is a total of 19 billion tons every annually.
With the increasing awareness of the environmental issue, people are becoming more aware that their shopping habits can contribute to the case. The trendy dress that retails at $10.99 will cost you a higher price.
They want to be part of the solution.
The fashions and styles to shop are changing the way we shop, leading to the introduction of new brands built with sustainability as the primary focus of what they offer.
Indeed, many new companies are opting to go eco-friendly as they recognize their responsibility and the impact their actions create on the environment.
Even small-size brands are convince to lead adjustments, not only consumers.
As a brand, once you’ve got this down, then you’re ready to start. The best place to begin is with the fabrics you’d like to put in your clothes.
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Begin by searching for the best fabrics
When choosing the right fabric for your project, there are numerous aspects to think about. First, the material you select will determine the degree of environmental impact.
Consider, for instance, the name Native Youth. They are a powerful brand with strong values. Their brand.
Here are a few of the best eco-friendly fabrics that you can pick from.
Organic Cotton
Organic cotton is among the most sought-after sustainable fabrics. It’s not just soft as heaven; it’s grown with no chemical pesticides or toxic chemicals. In addition, it requires less water (87% less) and 59% less energy than regular cotton.
You can also get an OEKOTEX 100 certificate to prove to your customers that your items are made using organic cotton.
Liliana Dima is an excellent illustration of the benefits of organic cotton. She is the creator of Buva Boutique, the brand that produces baby items, such as blankets and muslins made of organic cotton.
Since launching her brand initially, she realized that organic cotton wasn’t only the most sustainable option for the environment and the most suitable for infants. This non-toxic fabric is the key to the development of her fantastic products.
She also holds an Oeko-Tex 100 certification and a GoTS accreditation (Global Organic Textile Standard).
The GOTS certification considers the complete production process, including fair labor practices (no child labor) and no harmful chemicals, wastewater management, and more.
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Recycled Cotton
This fabric is one of the top choices for sustainable jeans. Recycled cotton is made in the form of scraps and recycled cotton clothing.
It is also popular as it prevents used objects from ending up in landfills.
It is believe that the Finnish label Pure Clothing was found on the upcycling idea. They salvage sails from the sea and stop them from being thrown into trash and landfills by turning them into trendy clothing.
It’s also fascinating to observe how Pure eye Clothing has focused on the bigger social impact that it can have through its sustainable fashion company since the beginning of its existence.
Organic Hemp
Organic hemp is an absolute popular choice for eco-friendly fashion brands currently. The eco-friendly fabric is good for the soil because it functions as a natural fertilizer and uses less water than organic cotton.
Not just that, but organic hemp happens to be a carbon-negative substance, which means hemp can absorb carbon dioxide and reduce greenhouse gases.
Although it’s larger than cotton organic, its benefits are well worth the cost, especially when your customers know that your products positively impact the world.
Futuristic Fabrics
The latest technology is being utilize to create novel fabrics suitable for sustainable brands and help protect the environment.
For instance, Tencel, Pinatex and Econyl are among the latest innovations rapidly growing in popularity. These materials use natural materials or recycled substances to help cleanse the planet of waste and conserve other natural resources.
Sustainable packaging and sustainable fashion brands
It’s safe to claim that to create a sustainable fashion company, you must not ignore your clothing packaging choices.
Plastic packaging is 8.2 billion tonnes of garbage thrown into the ocean and landfills. In addition, only 11% of it gets recycle.
By reducing the use of plastics and other materials and changing to more green materials, the amount of trash can be reduce.
This is where companies such as PackagingPrinting can help.
PackagingPrinting strive to develop the most sustainable packaging solutions for all brands.
In the case of sustainable fashion brands, this company offers an assortment of eco-friendly packaging items that safeguard your goods and provide the goods in style and a stylish manner. Still, they will also provide you with the assurance that this is the best option to help save the earth from the ravages of trash.
Numerous brands have been to us for eco-friendly packaging for themselves. For instance, Samuel Allsop required eco-friendly packaging for his sustainable sportswear company, Origin X Performance.
He found the best solution using the PackagingPrinting Bio Poly mailer. The mailer bag is construct from a polymer-base on starch, which means it’s compostable and does not generate plastic waste. Furthermore, the design has been print using water-base inks, which are not contaminate by harmful chemicals.
Eco Mailer Box has become a favorite. Made from 100% recycled Kraft and printed using water-based ink, The Eco Mailer Box is an eco-friendly packaging option.
