Retail is currently at an intersection point where both physical and digital channels are harmonising in tandem with the demands of consumers.
89% of shoppers want digital content on their shopping trips, demanding more to earn their trust. The retailers and brands that can adapt and grow will not just survive but prosper.
The physical retailers and the brands that rely on brick-and-mortar channels are investing heavily to keep up with the pace of technological advancement and the new ways of shopping.
With more content for products accessible than ever before, more competition for brand loyalty and a faster pace of innovation, innovative technology is applied to:
- Bring together the best of digital and physical stores to provide better shopping experiences.
- Offer brands insights into shopper behaviour on the shelves in which the majority of transactions take place.
- Offer retailers a more flexible platform for providing prices and information about products in real-time.
In this post, we will guide you through the intelligent shelf technologies that are changing the way retail offers informative content, prices and promotions at the store reviews, ratings, and ratings on the shelf.
Why Retailers, Brands And Shoppers Use Smart Shelf Strip
The competition is increasing all over the board, from big-box retailers to food chains, e-commerce and a few elegant newcomers.
As a result, retailers face the risk of becoming fulfilment centres and have to meet the increasing demands of consumers in price, convenience, and curation.
Shelf edge strips are cost-effective methods of updating pricing, offer rich media, integrate the in-store and online channels, and present the selection of products.
Smart Shelf Benefits For Brands
Brands are now facing increasing competition, reducing customer loyalty and seeing their margins eroded through e-commerce.
This is even though the majority of sales are in stores, and they have no insight into the behaviour of customers.
Brands expect greater transparency into engagement metrics, targeted marketing as well as additional information.
Smart Shelf Benefits For Shoppers
Shoppers are on alert, thanks to COVID, concerned about how their interaction with sales representatives could be a risk to them.
Expectations of shoppers are always evolving with more options and access to new experiences. In addition, shoppers prefer the highest quality of shelf strip driven by the ability to customise efficiently and transparently.
The Early Rise Of Smart Shelf Strip
The need for better methods to keep prices up-to-date has been prevalent in the big box and grocery stores for a long time.
Visit any typical grocer, and you’ll discover labels and paper advertising prices and promotions of the items on the shelves.
Unfortunately, it is not enough to apply the labels and keep them up to date and verify their accuracy. The right store fixtures for displaying merchandise play crucial roles in the growth of any company.
Shelf strips retail are aware of the importance of having adequate shelving and placement of their products. Many people are unaware that there are various creative options to boost the visibility of the products and increase the amount of display space available.
- One Size Does Not Fit All
Many retail store owners use the most common store fixtures are shelving units strategically located in a shop. It is believed that shelves can be used for virtually any product that is on display.
There are many advantages of using shelves; however, a smart business owner should consider the benefits of having the ability to customise display designs to match each inventory item. retail shelf edge strips can provide:
- Greater flexibility in changing displays according to needs instead of folding.
- Bending.
- Squeezing items into standard shelves.
Imagine switching the shelves inside your store into hanging racks within two minutes to rotate your stock more efficiently.
Shelf edge strips printing are another accessory that can help increase the visibility of smaller, individually-packaged items or even hang the clothing to make it more appealing than folding them into shelves.
- Maximising Floor Space
Retail store owners are all aware of the importance of maximising the floor space inside a store. The aim is to make the items available as clearly possible while giving the traffic the freedom to move throughout the store.
Standard fittings for shops can be heavy, making it difficult for you to get if you want to alter the layout of your store to accommodate seasonal products.
However, adding the slat wall system onto your store’s walls or freestanding gondolas made of slats inside the store allows you to switch out displays depending on the need.
- Mix And Match Accessories
The wide range of available wall accessories makes it extremely easy to alter displays of products quickly and effortlessly. In addition, there is the option to install acrylic display bins mounted on a slat wall panel to store smaller items.
Acrylic displays are suitable for use as brochure holders, particularly when you wish to provide customers with more details about the items and services that will not be available in the retail store.
- Improve Walk-In Traffic By Using The Right Shop Fittings
Attracting more customers to come through your doors is much simpler by having the right display systems visible to passers-by.
If your shop is situated in a shopping centre, it is possible to add a slatted wall display in your front windows. Combining various slat wall decors to match the different displays you put in the window is possible.
If you’re serious about growing sales and profits in any retail enterprise, it’s sensible for you to purchase a top-quality collection of fixtures for your store. Selecting the right fixtures for your requirements can be the best way to increase your profits over the long run.
