Approximately ninety-five percent of online traffic comes from search engines, led by the giant Google. SEO services are heavily focused on ranking high on the first page of Google, as 70% of all internet traffic coming from said search engine giant goes to these high-ranking pages.
In these cases, user experience usually takes a back seat while ranking takes center stage.
However, in a recent video with Google’s Matt Cutts, he reiterated the central role that user experience plays in an SEO campaign. He encourages every SEO agency to not only focus on the actual ranking indicators, but to invest a lot of time and resources in developing highly engaging and relevant content. Best Web Development Agency in New York
How to bridge the gap between SEO and user experience.
SEO services and improving user experience are two separate marketing specialties and should be considered as such before reconciling them. An SEO expert focuses on rankings, while a conversion specialist focuses on improving the experience your website provides to your visitors.
It’s like how the brain works. User experience specialists act like the right hemisphere of the brain, which is responsible for creative activities. The SEO experts fulfill the role of the left brain, which is more analytical and numbers-oriented.
Although the two concepts have very different goals, they are closely related and, although mutually exclusive, work symbiotically together to achieve the best possible online marketing results.
Below are some tips on how to combine SEO services with tactics to improve user experience:
- enrich the top portion of your website, which customers see first, with visually appealing web elements that attract them and make them want to stay on your site. If you have the budget, you can ask your web developer to add more interactive elements such as Flash presentations, augmented reality, videos, games, etc.
- The bottom half of your website can contain features and content that are more search engine friendly and impact rankings.
Improve the usability of your website with a blog
Blogging is one of the most commonly used techniques when you want to add a new dimension to your website. As simple as it may seem, maintaining a blog for your business is no piece of cake. content marketing services usa
– Many blogs on the internet consist of nothing more than various permutations of verbal diarrhea or carelessly weaved words. A solid writing style is essential for successful blogging. Your blog can have a consistent format, or you can use a different voice from one entry to the next.
– When blogging, formatting is definitely not superficial and goes hand in hand with strong content. Pay close attention to layout, images, typography, etc. The goal is to have a blog that is easy to read.
SEO and usability – they don’t have to be at odds with each other. With the right balance of web elements for search engine spiders and human users. Your site should rank high and provide internet users with a rich online experience.
