Instagram Messenger Rooms vs. Instagram Live Rooms: Which Should You Use for Branding?
Instagram continues to be one of the favorite places for businesses to implement their marketing strategies. According to a statistical report, it is used by 78 percent of marketers worldwide, second only to Facebook. Some research has also been done on the relationship between Instagram marketing and the success of Forbes’ most valuable brands.
It is very clear that Instagram is one of the best platforms to increase brand engagement. With this in mind, marketers are constantly trying to level up their marketing game, which means keeping an eye out for any new features and updates to the platform. Two features that brands should focus on next are Instagram Live Rooms and Instagram Messenger Rooms. In this article, we will take a detailed look at both features of Instagram to determine which one is better.
Instagram Messenger Rooms
Added to the platform in 2020, the Instagram Messenger Rooms feature is very similar to Facebook Messenger Rooms. Through Messenger Rooms, Instagram essentially provides a video calling platform. However, this is different from the usual Instagram video calling and video conferencing format, as the conferencing feature is not limited to calling someone directly and starting a one-time meeting. Instagram Messenger Rooms are very similar to a virtual meeting space where participants can join whenever they want. The host only needs to create the room, and after that, the room takes on a life of its own.
Benefits of Instagram Messenger Room for Marketing
For many years, businesses could only engage with their customers through the Instagram chat feature. Instagram Messenger Rooms make it super easy to engage with potential customers in an engaging way. This allowed businesses to engage with their audience and customers in a selected region and spark a conversation around their brand. Businesses can also use Instagram Messenger Rooms to hold meetings with stakeholders to strategize marketing tactics.
How to Create Instagram Messenger Rooms
You can find the Instagram Messenger Rooms option in the Direct Message section. Here is the step-by-step procedure to create a room:
- Click on the messenger icon in the top-right corner of Instagram.
- Go to the “Rooms” tab and click on the video icon in the upper right corner.
- Click on ‘Create Room’.
- You will get a shareable link at the top of your screen. Click “Share Link” and invite people to join the room.
- Once everyone is invited, you can click “Join the Grass.”
An Instagram room will remain available on the platform until the host deletes it. This allows people to come in and out whenever they want.
Instagram Live Rooms
Instagram launched Live Rooms in the 2021 Instagram update, which allowed people to go live on Instagram with up to three other guests. Previously, the maximum number of guests that could be featured on Instagram Live videos was limited to one. This update gave brands and creators more opportunities to connect with their audiences and increase sales.
The benefits of Instagram Live Rooms for marketing
Instagram Live Rooms can provide a great opportunity for businesses looking to market their content. Businesses can use the live rooms for product demos, Q&A sessions, panel chats, interactive quizzes, giveaways, and audience engagement sessions.
How to Create Instagram Live Rooms
Creating live rooms is very similar to creating an Instagram live stream.
- Open the Stories interface and swipe to the “Live” mode icon.
- Add your “Live Room” title to let your viewers know what to expect from the live session.
- Click “Live” to start streaming the video.
- To add guests (up to 3) to your Instagram Live Room, all you need to do is click on the video, where you can request guests to join. You will be able to see the number of guests who have applied to join you.
Create the Perfect Instagram Bio for Business Accounts
Your Instagram bio is the first thing people see when they log into your account. Crafting the perfect Instagram bio is especially important for business accounts, as this bio will showcase your brand’s personality.
It is important to know the personality you want to project for your brand. Modern or classic? Do you have an open and friendly work culture or do you believe in formal structures? Are you a customer-centric brand? What are the values your brand strives for? For example, protecting the environment by reducing your carbon footprint or using ethically sourced raw materials demonstrates core values.
Understanding your brand’s core values and personality will help you create relevant bios and content that reaches the right audience.
Result
Both Instagram Live Rooms and Instagram Messenger Rooms offer great features to increase audience engagement and promote brand growth. However, the Instagram Live Room feature is better for reaching a wider audience base. The Instagram Messenger Room has an element of exclusivity, which means that only invitees can join the session. Any user who joins your live session in the Instagram Live Room will be able to contact you.
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