Amazon is the largest online retailer, generating the company a net profit of $3 billion before tax in 2017. Other companies, however, are able to tap into Amazon’s huge global market with Amazon Pay-per-Click (PPC) advertising campaigns.
Get your message before thousands of audience members and enjoy extremely cost-effective strategies to promote your business.
Certain marketers see conversion rates through Amazon PPC ads as only one dollar for each click.
Amazon PPC might sound too promising to be true However, it actually delivers outcomes for those who know how to utilize it to its fullest potential.
Learn from other marketers how they improve their marketing campaigns. Let the giant of e-commerce help you to put your best impression on Amazon.com.
Find the Top-Converting Keywords
Amazon PPC platform isn’t quite as user-friendly as Google AdWords in regards to choosing the appropriate keywords to use in your campaign.
In contrast to AdWords’, users must take some steps to get the relevant information from Amazon’s paid-search platform.
Log in to the account you have created in your Amazon Seller Central account. Then, click the on the left which reads, “Reports,” then “Advertising Reports.”
On the left side of this page, you’ll be able to see various types of reports on advertising that you can access. Select “Search Term Report.”
The Search Term Report is where you’ll discover your keywords after you’ve got some Amazon PPC ads running.
Download this information every few months (the report gives you the previous sixty days) to track how your search phrases and keywords perform.
The report can be downloaded, copied the text and copied in the Excel spreadsheet. Make use of Excel’s Excel option PivotTable (under an Insert tab the PC as well as the tab Data on Macs) Mac) to copy and paste the report’s data into a new worksheet.
Select the fields you would like to include in your report using the PivotTable Field List.
Then Drag and drop fields in areas depending on how you’d like to arrange the fields. Once you’ve done that, you’ll be able to access your PivotTable.
The entire table should be copied and pasted into a brand new spreadsheet. Choose “Paste Special” > “Paste Values” to alter the format of the table so that you can modify the data easily.
From this point, you can experiment with the data, arranging it, and then analyzing it to figure out what keywords you should include and which ones you should remove from your marketing campaigns.
Uncover “Secret” Long-Tail Keywords
Keywords with long tails are essential to the performance in the success of your Amazon PPC campaigns and other marketing initiatives. The right keywords are able to draw a large amount of targeted visitors, often already at the top of the sales funnel. The best Amazon long-tail keywords to use in your PPC campaign However, they can be difficult to locate.
- Make an Amazon PPC automatic campaign. Install the Search Term Report and follow the steps described above to understand the information. Find the relevant search terms in the report.
- Once you’ve got your long-tail keywords, you can add them naturally in your product listings and PPC ads to make them more noticeable on Amazon.
Finding under-utilized and “secret” long-tail keywords for your Amazon PPC ads can separate your company from other advertisers and make your ads prominent to potential buyers. Utilize a balanced mix of regular and long-tail keywords within your content to achieve the best outcomes.
Master Amazon Ad Groups
Amazon PPC campaigns fall into ads groups. Learning how to arrange your groups will help you maximize your campaign. Although there is no universal solution to grouping ads it is possible to tailor your campaigns based on your keywords and your target audience.
The first step is to clean up your ad’s structure. Create your campaigns with consistency. Select the same structure for each campaign (e.g. by brand or product category) to avoid repetition advertisements.
Create various ad groups based on the keywords. Ad groups must include one primary keyword, as well as other broad keywords which are comparable or within the same product category.
For instance, one advertisement group could include the words “workout equipment” and “workout gear” to keep track with the ads that users are able to see and which keywords are bid.
Then, you can group similar products from your brand name into the same advertising group. Each item in your ad groups should coincide with the chosen keyword(s). In the event that they don’t, users will not be able to locate your items by searching for the keywords.
Use a Mix of Automatic and Manual Campaigns
Amazon offers two kinds of campaigns for Sponsored Product Ads: manual and automatic. Automated targeting requires sellers to name their budget.
Amazon will then complete the job for the seller by identifying keywords that are compatible with the category you want to target and also descriptions of the products.
Automated campaigns are an excellent option for those who are just beginning to experiment with Amazon PPC ads. They also help in discovering relevant keywords.
If this is your first experience with Amazon PPC, run a couple of automated ads before. Allow the ads to run for several days or weeks before evaluating the keywords that converted to sales.
After you have a solid grasp of your most effective keywords using the automated campaign, you can switch to manual. Manual targeting can be more effective than automated, which can allow marketers to distinguish themselves from other marketers.
Manually, sellers must pick the keywords they would like to bid on.
If you’re experienced using PPC and want to focus your efforts on specific keywords manually, this option is the best choice for you.
You can also try your keywords, track the performance of your website, and make adjustments with the manual mode.
Utilizing both of them at least in the beginning, will inform how you plan your Amazon PPC strategy and build your list of keywords. If you’re willing to practice and practice, you’ll learn to be proficient in Amazon PPC advertising and see tangible results from your efforts.
Read More: Most Effective Amazon Bidding Strategies
