Have you ever watched your eCommerce store visitors live in your analytics? How does that feel?
Cart or checkout abandonment is painful. Isn’t it?
When a user visits an eCommerce store, adds products to their cart and leave the site without purchasing, we call it as cart abandonment.
In this article, we will discuss the top causes for cart abandonment and ways to fix them. And besides this, we will also look at the ideal way to find emails by domain using an email finder, so that you can build an email list for your email marketing campaign.
Let us get started.
B2B vs B2C – Cart abandonment rates
Did you know? The cart abandonment rate can vary for businesses. This metric could be higher for a B2B eCommerce store when compared to a B2C eCommerce store.
In a B2B business type, people might first add the product in their cart and contact the store owner for negotiation or discount. This could be the reason for higher cart abandonment rate when compared to B2C business types.
Howbeit this is not the only reason, there are many factors that will impact the cart abandonment rate including the intent and quality of your website traffic, percentage of returning visitors who have an idea about what exactly they are getting.
Pro tip – How to find emails using an email finder?
You should have heard about the email finder tools that helps you to locate the correct email address of a person.
GetEmail.io is one such tool that uses the big data and machine learning algo to find emails by domain. Yes, this tool processes the information such as a person’s first name, last name and company domain and gives you the correct email format.
Why do people abandon carts?
Here are some reasons why people leave their cart abandoned without making purchase.
No intent to buy
The biggest reason why people abandon carts is that they were just browsing, they had no intent of purchasing.
The reason shouldn’t surprise you as there are many who does this.
Additional costs
And among the people who had the intention of buying, the common reason for them to abandon carts was that the extra costs such as shipping charges, taxes, etc.,
Mandating account creation
Next reason is that the website demanded them to create an account to complete the purchase. Not everyone will feel OK with that.
Although it is important to make your users register for an account with so that you could continually market them, you need to know when to ask them to create account.
Other reasons
- Complicated checkout process
- Trust issue to provide card information
- Unsatisfactory return policy
- Lack of enough payment methods
- Declining of Credit cards
As you could see that there are bunch of things associated to the website functionality besides business decision.
How to address cart abandonment rate?
Google analytics is one of the ideal places to check for insights on cart abandonment.
One of the best ways to address the cart abandonment rate is to first get insights from analytics and find ways to improve the percentage of people moving from one level to another.
Accept the cart abandonment
You need to first accept that it is ok for users to add the items to their cart and take some time before completing their purchase.
Cart abandonment email
You can add plugins to your website, that enables users to save their items on cart so even if they visit back after months it is still there. For this you will have to capture their email address.
Now that you have their email address, you can send them cart abandonment email.
Add free gifts or amazing discount
When a user moves to the checkout page and finds that they have free gifts or amazing discounts, they will be nudged into an impulse purchase.
In eCommerce conversion, you could anything to push people into the impulse purchase from just looking mode.
Build credibility
You need to add credibility triggers to your cart page and checkout page. This will help in building trust among the users.
Final thoughts
I hope this article helps you to mitigate the cart abandonment in your or your client’s eCommerce store.
