What exactly does “poor branding” mean?
Bad branding might be much worse than no branding, which sets it apart from other parts of the company. The worst potential sales situation, for example, is “zero sales.” In the same way, “zero product support” is at the bottom of the customer experience scale. Branding is a different matter; brand damage is limitless.
What are some worst branding mistakes?
Here are some worst branding mistakes:
- A gap in communication with the audience
- Being a ‘fake.’
- Being generic
- Campaigns to send cold emails
- Ignoring SEO
- Web design that is not up to standard
- Consistency issues
How to avoid the worst branding mistakes?
Given are some suggestions on how to avoid the worst branding mistakes:
Pick a great designer.
Picking a great designer is an excellent way to avoid the worst branding mistakes. Your designer can help with more than just the appearance of your business interior, website, and logo design. Your design team should share any market research, positioning plans, and past worst branding mistakes.
Describe your objectives, abstract language to fully use your design team’s worth, knowledge, and experience. You’ll also equip them to identify and prevent branding hazards. It’s better to offer them too much information than not enough.
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Include everyone in the team, not just the designers.
Not all marketing, branding, design, or PR teams have the organizational understanding to save you from the effects of bad branding. In this case, you may be unknowingly repeating a mistake made by your business.
During another job, our video editor found several mistakes and real problems in our educational film. Those errors would have harmed the films.
Since video editors are not required to proofread or research the subject matter, these possible mistakes were detected and prevented by someone outside their work area.
Get the customer’s perspective.
Similarly, a new look at your upcoming branding plans from outside your firm might identify issues and possibilities to improve your brand. This time, you’re not just asking for help from the design team; you’re asking for it directly from your consumers.
A simple email campaign asking this client category for an opinion on branding ideas will provide a list of interested volunteers. It’s surprising how excited some consumers maybe about a look into a product’s future. Surveys, webinars, polls, and other similar tools may help you get feedback. Customer feedback would positively affect your branding decisions, and a single instance of this kind of feedback pointing up an impending problem might save you a lot of time and money.
Consider your brand’s history.
Your brand’s history determines its future. Seek old branding materials, style guidelines, creativity, and designs. This will make sure that you aren’t mistakenly repeating past activities (and maybe blunders). It may eliminate concepts that have been tested or have fulfilled their function in the past.
Consider your rivals.
Poor branding may have significant, tangible consequences for your firm. Creating a unique brand requires a detailed grasp of what you need to differentiate from.
If your brand is similar to your rival’s, you run the danger of legal issues, trademark law, and costly support requests from consumers who purchased their product but want you to support it.
Copying a competitor’s brand makes you look cheap. Unless you manufacture generic cereal or drink and count on a confused or price-sensitive client selecting your product, white-labeled food goods aren’t realistic.