Digital Radio Tracker is a leading global internet radio monitoring company responsible for tracking radio airplay of songs or dj radio show that over 5000+ radio stations around the globe play. These stations (major to independent) comprise an array of FM Terrestrial, Satellite, and College and thousands of digital streaming radio stations.
The rise of streaming services (and the digital environment) has let music transcend borders. Artists are now not just limited to their home regions; they can now access markets and find audiences worldwide.
However, each local music market is distinct and needs a unique approach to marketing, promotion and touring, etc. Mastering the landscape of various local markets demands investment, and even the best-funded artists are all about how much they and their teams can invest.
In our open, digitally connected world, the difficulty is to cut through the noise, identify the local growth opportunities, and find the markets with the most prospects for artists. This makes radio airplay tracking an important tool for (almost) any music professional out there. So, let us see how artists can do it:
- Be Your Own Radio Promoter
Professional radio promoters can be an expensive affair. However, you can also choose to do your radio promotion. So using WARM will make you much more effective. For example, if you are looking for radio stations to pitch your music to, you can:
- a) Look for stations that have already played your music. They have already played your music there, so they are more likely to receive more from you.
- b) Do a search for artists whose music style is similar to yours and see where they are getting airplay. This will quickly offer you a list of suitable radio stations to target.
- Control Your Royalty Collection
Tracking exactly which parts of the world play your songs will give you details that, if necessary, you can take to your performing rights organization. This will help you determine if your royalty payouts are right and give you more leverage in case of inconsistencies.
- Improve Tour Booking
You can leverage data from WARM to get insight into where people are consuming your music. You can then use it to target countries and cities when planning your next tour. Organizing concerts is quite a risky business. The more evidence you can bring to the concert promoter showing that people in their area are consuming your music, the more willing the promoter will be to take a risk on booking you.
- Social Media Targeting
You can identify which cities and countries have your music in radio rotation to use it to target your social media efforts in those areas too. People consume music differently depending on genre, country, age group etc. All you have to do is use data from radio tracking and compare it to data from streaming and social media to get a holistic and deeper picture of your fanbase.
- Stand Out From The Competition
There is more music out there than ever to opt from. It thus implies you must be aggressive in your promotion. You can also use radio data to convince streaming curators to add you to their playlists and vice versa. Moreover, consider using your airplay insights to negotiate new and better deals with record labels.
- Control Your Radio Promoter
Radio promoters are worth the cost if they get you on the radio. It is important to know that your money is put to good use. WARM makes it convenient to determine if your radio promoter is successfully pitching your song(s) to the radio.
These are some of the ways artists can track using digital radio trackers.
Conclusion-
Digital Radio Tracker has emerged as one of the primary sources for artists to track their radio airplay. The reports monitor more than five-thousand radio stations globally. So, they are one of the most-used tools to decipher who is listening and from where.
