Potential customers tend to get attracted to a brand they put their trust in. Ever since brands identified this, they elevated the trustworthiness of their potential buyers by adopting various ways.
Ever since the internet has come into the picture, users have taken complete advantage of this by posting what they think and about their experiences with different brands and products. This pretty much gave rise to the importance of User-Generated Content. Quite like the name suggests, User-Generated Content can be in the form of a picture, video, or even review.
Speaking of reviews, Google review is one platform that is highly recommended and used by brands to aggregate reviews from verified customers. After the brands create their Google my business page, the brand users can easily leave their reviews. Further, embedding Google reviews on website motivates the potential customers to go ahead to make a purchase.
This happens since more than 60% of potential customers go through reviews before finalizing a brand or product which pretty much reflects the importance of such content on the website. If you are now convinced and set to embed Google reviews into your website, then you have reached the correct place. In this post, we are going to give you an insight into the steps involved in this strategy. Let’s get started!
Easiest Steps To Embed Google Reviews On The Website
Step 1- Shortlist a Google review embedding tool
Start the process by shortlisting and selecting a Google review widget tool that works best to embed the reviews. There are multiple tools available in the market that work effectively for embedding.
When choosing the tool, you need to consider the features of the tool. We will be mentioning the two best tools that are perfect for the process as your continue reading this post. Once you are done selecting the tool, you will be ready to start the embedding process.
Step 2 – Log in to the tool to aggregate the reviews
After you are done finalizing the tool, you need to create an account and log in to start the process. You need to simply click on the Add feeds options and select Google reviews as your source.
After filling in your credentials, you will be able to see the aggregated feeds in the widget editor in a couple of minutes.
Step 3 – Customize the Google review widget
Before making the Google review widget, it is important to make sure that it is attractive and engaging. Hence, you need to customize the widget according to the overall look and feel of the website.
Depending on the tool chosen, you will be given the option to make the widget more impactful and effective. There are many tools that enable the users to moderate the content too by removing any unnecessary or unwanted content from the widget.
Step 4 – Embed the Google review widget
After you are done with customizing and moderating the widget according to your needs and preferences, you will be ready to embed it on your website. You need to click on the Embed widget or Publish option to generate the embed code. Simply copy it on the clipboard.
Once done, you need to redirect to the page or section of the website where you want to showcase the Google reviews for maximum advantage. Paste the embed code in the backend section and save the changes to publish the widget.
And you will be done with the embedding process!
Outstanding tools to embed Google review widget
As mentioned above, in this section we shall be telling you about the two best tools that can be used to complete the embedding process seamlessly.
This tool is a leading social media aggregation tool that enables platform users to aggregate, curate, and embed social media content from over 15+ social media platforms with Google reviews as an option.
Users can improve the overall efficiency of their widget by choosing from a wide range of customization options like colours, fonts, backgrounds, themes, templates, etc. The content moderation panel of the platform enables users to remove any unwanted content from the widget.
After publishing, the users can keep the performance of the Google review widget in check by getting crucial details. Lastly, the back support team of the tool enables users to take assistance every time they encounter some issue while using the platform.
This is another responsive social media aggregation tool that allows users to collect and embed content from different social media platforms in a customized form. Before publishing the content, the users can set the height and width of the widget as per their liking.
The users can select from 6 layout options while customizing the widget. Other customization options include – various template designs, texts, review background, etc.
We have reached the conclusion section of the post and you are now aware of the steps to embed Google review widget on your website seamlessly.
Your sales and conversions can depend on how much your customers trust you and vouch for your brand. Go on now, grow your brand using the voice of your customer and you will be amazed at how you skyrocket your business!