Difference between a landing page and a web page and how it should be made Before knowing the difference between a landing page and a web page one should know why are landing page important. For that we should know about leads and lead generation. Lead Generation for Business In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These interested section of customers are referred to as leads. Lead generation is the process of warming up potential customers for your…