User journey mapping, or user journey planning, has quickly become an essential tool among product managers, UX professionals, and marketing teams that want to make sure their customers have an amazing experience. After all, if your customers can’t find what they need, don’t understand how to use your product or service, or get frustrated with how long it takes them to reach their goal, chances are you won’t be getting any repeat business from them! Read on to learn more about user journey mapping, including why it matters and how to do it right. What is user journey mapping (Journey…