With the continuous advancement of technology and social media, companies are now shifting their customer interactions to online channels. This change in the way business is done has brought about tremendous changes in how brands present themselves to potential customers. A digital brand makes the most of these new-age marketing strategies to attract more and more users to its online properties. What Is a Digital Brand? A digital brand is a company’s online presence, which can include websites, blogs, social media accounts, and any other digital assets. A well-executed digital brand strategy can help companies create an advantageous online presence…