Many CEOs have considered corporate social responsibility as merely another source of pressure or a transitory fad. However, as consumers, employees, and suppliers—and, indeed, society as a whole—place greater emphasis on Corporate Social Responsibility, some executives have begun to see it as a creative way to strengthen their businesses while also contributing to society fundamentally. They see this as an integral part of their overall plans, allowing them to solve critical business concerns in novel ways. The big question for executives is how to establish a strategy that can genuinely deliver on these lofty goals—and few have succeeded so far.…