In B2B marketing, the term “content” usually refers to text-based assets such as white papers, webinars and e-books. But there’s a lot more to content than long-form writing. In fact, when it comes to our own B2B content team here at Content Marketing Institute. We’ve come up with a little acronym that helps us remember the different types of assets that actually fall under this umbrella: You can’t have one without the other, but some companies do a much better job at providing value through their entire mix of content rather than others. The question is: how? Here are eight…