According to The State of SMS: Executive Summary, 98 percent of mobile consumers read a branded or commercial text message, making SMS an efficient marketing tool. The next issue is how to turn these readings into sales. When planning your next campaign, keep the following fundamental elements of good SMS text in mind to ensure your bulk SMS marketing hits the mark. 1. Use basic, straightforward language This suggestion is ranked first in the great writing manuals. We all want to show off our abilities, but sometimes less is more. Consider the following: What the second version lacks in grammatical…