Decoding Digital Marketing: At its core, digital marketing is a multifaceted approach aimed at promoting products, services, or brands through digital channels. These channels encompass a vast array of platforms, from social media and search engines to email and content marketing. The beauty of digital marketing lies in its ability to meet consumers where they already spend their time online. Understanding the buyer’s journey is pivotal in crafting effective digital marketing strategies. This journey unfolds in stages, starting with awareness, where potential customers discover a product or service. It then progresses to consideration, as consumers evaluate their options, and finally,…