Author: Aditya Kathotia

Aditya is the Founder and CEO of Nico Digital and Digital Polo. He has attained the pinnacle of brand design expertise by delivering true value to brands and marketers. After pursuing his higher education in Business Analysis from Manchester Business School, he has helped both Nico Digital and Digital Polo unlock its true branding potential globally. You can reach out to him on LinkedIn and Twitter.

At family meals, friendly gatherings, workplace lunches, swapping images on social media, and filming hundreds of stories a day, we tell each other tales all the time. And this knowledge is far more ingrained in our minds than mere facts. Well…this can be used in emails too! Whereas when we read tales, our brain not only employs the linguistic section of the brain to transform words into interpretations but also the emotional regions of the brain. By blending what we’ve heard with our personal experiences, we picture taste, fragrance, color, and movement. Origination of storytelling and its application Storytelling is…

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