A brand is not just limited in what you can see like logos and colors. Proper branding is giving meaning to an organization or a company and the products and services they have to offer. It is also shaping perspective towards your brand in the users’ minds. The ultimate purpose of branding is to create a unique brand identity that not only reflects your company’s morals and values but also transforms your product development cycles. Branding helps customers identify your brand among others. It is a way customers can recognize and experience your company’s services. From customers servicing style to business cards, everything should reflect your brand identity.
How does branding work?
The process of branding consists of three different key elements.
First is the visual element or how the brand represents itself in front of the customers. This includes your logo, your website, and your materials.
Second is what message your brand resonates to the users. It is basically about what your brand does and what makes it unique.
The final element is the plan and structure of your business.
Selecting a branding firm for branding and logo designing can be an exhaustive task. You can contact some top logo design company in Pune.The cost of branding and designs can vary for start-ups and well-established brands.
Visual Brand Designing and Logo Design
Visual brand designers mainly focus on how your brand will appear in front of your customers. These designers decide how your logo will look, what designs to include in your website and what will be the identity factors of your brand. All these features are visual. That’s why they come under visual brand designing. While your company is in the first stage of a startup, you won’t have too much money just to spend on creating the best logo or website. In this case, what you can do is you can hire freelancers from different websites like Upwork or Fiverr. Where you will find independent consultants who can do the whole designing part at a very reasonable price. Within 1000$ to 3000$ they can handle the complete visual designing part.
I can not promise this will be the best service you can get. But it gives your business something to start at least. Then start selling your products and services. Once you reach a certain level, then you can contact a professional brand designing agency to take your brand and logo to the next level.
And if your brand is already an established one but the name and logo do not fit anymore, then what you can do is to hire a big naming agency. They will take care of your name, the strength of the tone, and also your logo. $15000-$70,000 will be the cost of all branding visual branding services.
Creating Brands’ Message
After a certain point, you will start getting investors. With proper funding now you can focus on searching agencies that provide the service of message creation. You will find lots of companies out there that can integrate designs with messaging. The cost of their services can vary from $15,000 to $50000 and above. They will provide you with everything like what should be the message of your business, how you should communicate with your customers, your brand’s tagline that relates to your logo and design. This is maybe the most common approach towards successful branding.
Developing branding strategy for business
You can think about hiring proper firms that will develop your whole business strategy after generating a lot of revenue with firm roots under the ground. These professionals can take your business to a whole new level. These agencies can help you strategize your whole business model.
The reason why these design agencies do not want to associate with small brands and startups is that they do not want to be blamed if the business fails.
You can also hire these professionals when you are an established company but stuck in a phase and can’t find a way out. At this moment you tend to hire an agency that first completely understands your business and then looks for the flaws. Then they suggest some strategic changes that you need to bring in your company policies and what changes you need to make in your brand designs and messages. There is no upper limit. Charges can vary depending on the size of the brand.
One thing you must remember is that there is no size that fits all. The cost of brand designing can be different for different companies depending on the size and requirements of the company. I can suggest you to a logo design company in Pune. They create amazing logos to help your brand stand out.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website Designing Company, Lifestyle Design, Branding Firm, Exhibition design etc..