Keywords are one of the most important factors in the success of any product on Amazon. They help products rank higher in search results, increasing visibility and ultimately leading to more sales.
In this article, we will provide an overview of Amazon keywords, discuss the different types of keywords, how to use them, the best tools to use for keyword research, and how to optimize Amazon backend keywords.
What are Amazon Keywords?
Amazon keywords are words and phrases that are relevant to a product and are used to help it appear in search results. Keywords can be included in a product’s title, bullet points, description, and backend keywords.
They are the words that customers use to find products on Amazon, and it’s important for sellers to use the right keywords to ensure that their products appear in relevant search results.
Types of Amazon Keywords
There are three types of keywords that sellers can use on Amazon: broad, phrase, and exact match.
Broad match keywords:
This type of keyword includes variations of the keyword, such as singular and plural forms, misspellings, and synonyms. For example, a broad match keyword for a dog collar might include “dog collar,” “dog collars,” and “pet collar.”
Phrase match keywords:
This type of keyword includes the exact phrase as well as variations of the phrase. For example, a phrase match keyword for a dog collar might include “adjustable dog collar” and “leather dog collar.”
Exact match keywords:
This type of keyword includes the exact phrase with no variations. For example, an exact match keyword for a dog collar might be “leather dog collar.”
How to Use Amazon Keywords
Using the right Amazon keywords is essential for the success of any product on the platform. Here are some tips for using Amazon keywords effectively:
Conduct Keyword Research:
Conduct keyword research to find the most relevant and high-volume keywords for your product. Use tools such as Sellerapp, Google Keyword Planner, Helium 10, and MerchantWords to find keywords that customers are searching for.
Keywords in Product Titles:
Use the most important keywords in your product title to ensure that your product appears in search results for those terms.
Keywords in Bullet Points and Descriptions:
Use relevant keywords in your product bullet points and description to provide more detail about your product and help it appear in relevant search results.
Optimize Backend Keywords:
Use backend keywords to include additional keywords that do not fit in your product title, bullet points, or description.
Best Tools for Amazon Keyword Research
There are several tools available to help sellers conduct keyword research on Amazon. Here are some of the best tools:
SellerApp:
SellerApp is an all-in-one e-commerce solution that helps Amazon sellers manage their business more efficiently. One of the standout features of SellerApp is its powerful keyword research tool. This tool helps sellers identify high-volume, relevant keywords to use in their product listings, which can lead to improved search rankings and more sales.
SellerApp’s Amazon keyword tool provides a wealth of information about each keyword, including search volume, competition level, and suggested bids. This information can help sellers make informed decisions about which keywords to target and how to optimize their product listings.
Google Keyword Planner:
This free tool from Google is useful for finding high-volume keywords that customers are searching for. It provides data on search volume, competition, and suggested bids for each keyword.
Helium 10:
This tool offers a suite of features for Amazon sellers, including a keyword research tool that provides data on search volume, competition, and suggested bids for each keyword. It also offers a feature called Cerebro that helps sellers find high-volume keywords for their products.
MerchantWords:
This tool provides data on search volume and estimated revenue for each keyword. It also offers a feature called Magnet that helps sellers find high-volume keywords for their products.
Optimizing Backend Keywords
Backend keywords are additional keywords that are not visible to customers but can be used to help a product appear in relevant search results. Tips for Optimizing Backend Keywords.
Do Your Research:
Conduct thorough keyword research to identify relevant keywords for your product. Use tools like Google Keyword Planner or Helium 10 to find high-volume keywords that customers are searching for.
Focus on Relevance:
Ensure that the keywords you include in your backend are relevant to your product. Avoid using keywords that are not related to your product as it could result in a negative impact on your product’s search ranking.
Use All Available Space:
Amazon allows sellers to include up to 250 bytes for backend keywords. Ensure that you use this space effectively by including as many relevant keywords as possible.
Avoid Repetition:
Avoid using keywords that are already included in your product title, bullet points, or description. Repetition of keywords can lead to a negative impact on your product’s search ranking.
Don’t Use Special Characters:
Amazon recommends that sellers do not use special characters in their backend keywords. This includes symbols, emojis, and HTML code. Using special characters can result in a negative impact on your product’s search ranking.
Avoid Brand Names:
Avoid using brand names in your Amazon backend keywords. Amazon considers brand names to be a part of the product title, and including them in backend keywords can lead to a negative impact on your product’s search ranking.
Be Specific:
Use specific keywords that accurately describe your product. This can include product features, materials used, color, and other relevant details.
Use Relevant Variations:
Use relevant variations of your primary keywords. For example, if your primary keyword is “leather wallet,” relevant variations could include “genuine leather wallet” or “men’s leather wallet.”
Conclusion:
In conclusion, Amazon keywords are essential for the success of any product on the platform. Proper use of keywords can significantly increase a product’s visibility and lead to more sales.
As discussed in this article, there are three types of Amazon keywords: broad, phrase, and exact match. Conducting thorough keyword research is critical to identify the most relevant and high-volume keywords for a product.
Using these keywords in the product title, bullet points, and description is essential, as well as optimizing backend keywords to improve search rankings. With the right tools and strategies, Amazon sellers can effectively use keywords to improve their product listings and ultimately drive more sales.
Recommended guide: Top 3 ways to use your content on Amazon.
