Digital marketing has not finished talking about it and it is almost impossible today to do without it. It is not the companies who will say the opposite as their presence on the web is crucial for their development. Knowing the latest important stats about digital marketing is bound to give you an edge over your competition. You can get in touch with Digital Marketing Agency in London
800,000 sites are created every day
Every day, the web is inhabited by 800,000 additional sites. Thus, creating a website is no longer enough today and it is still necessary that the latter be well referenced on the web and that it be of high added value.
95% of Internet users consult their smartphone to do research
Unsurprisingly, almost all Internet users use their smartphones whenever they feel the need for information. Searches are therefore now mobile, which leads to a strategic objective for companies that has been revisited accordingly. Every website should be mobile friendly. This is a good reason to put digital marketing at the center of your business strategy.
70% of marketers have made lead conversion a priority in their strategy
Converting Internet users into qualified leads has now become a major priority for companies, regardless of their size. Each structure wishes to increase its sales and generate maximum profits in a minimum of time. It is about improving the time-saving ratio while providing consumers with what they are looking for.
50% of conversion channels are achieved through Inbound Marketing
To understand what digital marketing (or digital marketing) is, you must also understand the contours of Inbound Marketing. This set of techniques makes it possible to attract new customers and then to retain them. This requires good positioning in search engines and also marketing via emailing .
80% of companies are particularly fond of content marketing
We can never say it enough, content is king (“Content is King”). Today, 3/4 of companies have proven that they are willing to make efforts in terms of content marketing. It must be said that its importance is crucial, especially with a view to natural referencing.
63% of consumers prefer blogs to magazines
Consumers are particularly fond of blogs that offer quality and easily understandable content. Thus, every day the web has more than 5 million new blog articles published.
1h30 spent each day on average on social networks
Social networks play an important role in everyone’s daily life. On average, each French person spends 1h30 on social networks each day, with a predominance for networks such as Facebook and Instagram.
65% of Internet users judge the quality of a product based more on the photo than on the description
In addition to providing more visibility, images givemore credibility to the product. A visual catches the eye and pushes the user to click. Digital marketing thus uses the image in its promotional strategy.
Articles in the form of lists have 200% more links
The fashion today is for articles with lists . Easier to read and understand, they disseminate information in a clear and concise manner.
Videos are 270% more effective than other content
A video is today a jewel for any website. The latter indeed generates a much better commitment than with a text alone, for example. It also increases the number of conversions, which makes it an asset to your digital marketing strategy
