A little emotion in your customer relationship.
As a brand, you have most certainly built up a client file, more or less large. Whether they are active, occasional, or prospective customers, all these contacts are precious, they are important to you!
And you have to conquer theirs…
Indeed, to ensure the development of your brand it is important not to neglect the customer relationship. You need to make it beautiful and durable.
The question is: how do you make each of them feel special and fall in love? At Smart pack, we have a ready-made solution: the personalized and addressed postal box.
The addressed box is a direct marketing tool, or emotional marketing, which generates emotion and creates a lasting customer relationship.
In a context where consumers are overexposed to advertising, print, or digital (by email and on social networks), the addressed box allows brands to stand out and be part of a “customer-centric” approach.
They target loyal customers or high-potential prospects to offer them a new, strong, and personalized experience.
Pleasure, joy, surprise…
The experience of receiving a qualitative and personalized letter or package generates positive emotion and positively influences the perception that consumers may have of a brand.
They are then more inclined to make a purchase and renew this act to be part of a loyalty relationship.
In short, if your customers and prospects are happy, so are you!
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The addressed mailbox: how does it work?
The addressed cardboard mailbox (or addressed mail) is a nominative communication tool that allows you to address your customers or prospects directly.
Call them gentlemen, ladies, or by their first names, and personalize the message according to their profile and consumption habits.
Thanks to your customer database and the possibility of printing variable data (discover this Smart pack technology here), your personalized messages and the postal details of each of your recipients are printed directly on the box or the mail!
And that’s not all! The smart pack also allows you to print the postage for a shipment paid for by La Posted. Several prices are possible depending on the form of the packaging or the mail you wish to send:
_ For boxes: Destine KIDO or Destine KIDO plus price
_ For catalogs: Tariff Destine Simply Catalog or So Catalog
The rates are subject to usage restrictions (content, envelope formats, quantity, delivery times). For more information, do not hesitate to contact us here!
Hop, your addressed communication media are now ready to be sent!
What are the benefits of a box or addressed mail?
According to a BALmétrie* study (2019), communication media sent directly to the mailbox are still very popular with French consumers.
Three-point BALmetry
• BALmétrie measures the audience of advertising mail, i.e. everything that goes into the mailbox (excluding private mail and press).
• BALmétrie is conducting the study with Ipsos, in collaboration with the Center for the Study of Advertising Media (CESP), ensuring the neutrality of the results.
It is a powerful tool for building loyalty and prospecting new customers or buyers. Smartpack explains why…
Whether it’s a letter, catalog, magazine, or some other object, addressed mail is something you can hold in your hands. You can touch it, see it, and why not even smell it or taste it (for sampling campaigns).
In fact, it offers a stronger, more sensory experience than a simple digital campaign (display or e-mailing).
This last point allows us to remind you how essential it is to take care of the quality of your operations.
The choice of support, paper, colors… are all elements that will help you capture the senses of your consumers, hold their attention and touch their little hearts.
Discover below our advice to optimize the sensory and emotional experience of your direct marketing operations.
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Emotional Marketing Best Practices
_ A pleasant touch. Whatever medium you send, choose quality materials. A paper or cardboard, flexible or rigid, smooth or grained, but which gives pleasure to be handled!
_ Beautiful pictures
To arouse a positive emotion, take care in choosing your visuals. Photographs or illustrations, the images and colors catch the eye and hold the attention.
_ True words
For a privilege offer, a birthday, an invitation, choose the right words to express your generosity and appeal to your consumers.
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_ Precise targeting
Mail addressed to all or part of your customers must meet or generate a need that corresponds to your target. Make sure you know the latter well to aim for the bullseye!
A personalized and addressed box campaign is therefore an effective communication operation that creates a special relationship between a brand and its consumers. It arouses the senses to generate emotions and a long-term affectionate relationship. Alone or in addition to a digital campaign, the direct marketing campaign allows you to offer an ultra-personalized, unique experience that marks… and sets you apart! Bet on originality for your next advertising campaign!
