The following trends are what I think the future of content marketing will look like in 2022.
I was recently discussing email marketing with a colleague and he asked me why I still use email as part of my content strategy when so many people don’t even open their emails anymore. He said that it just seems antiquated to him.
It’s true that the percentage of unopened emails is very high (anywhere from 70-84% depending on whose numbers you go by). But at the same time, there are other studies about how effective email is for sales conversion. And even if sales isn’t your primary goal, there are countless other benefits to using email as part of your content strategy including establishing trust, building relationships, and driving traffic.
So while email may not be the sexiest marketing tactic out there, it’s still one of the most effective. And I think it will continue to be a mainstay for content marketers in 2022.
1. More video content:
Video will continue to grow in popularity as a content format in 2022. This can be attributed to the increasing number of people who are using their smartphones to watch videos, the growing popularity of social media platforms that are dominated by video content, and the increasing use of video marketing by businesses.
2. User-generated content:
As more businesses start to realize the value of user-generated content, we can expect to see an increase in its use in 2022.UGC is effective because it helps to create a sense of authenticity and trust between a brand and its customers. It also helps to build a community around a brand.
3. More interactive content:
Interactive content is becoming increasingly popular with marketers due to its ability to engage audiences more effectively.
4. Virtual reality content:
VR content will become more mainstream as the technology continues to improve and its implementation becomes easier. By 2022, it is probable that for many people, VR will be simply another form of content consumption rather than a novelty or gimmick.
5. More video creation tools:
The demand for DIY video creation tools will increase in 2022 as businesses realize the value of creating their own videos and consumers become accustomed to watching them. This can largely be attributed to the increasing popularity of social media platforms such as Facebook and Instagram which are driven by user-generated video content and where video marketing is becoming increasingly popular with brands.
6. Content customization:
Improved personalization algorithms allow companies to create personalized content that is relevant to specific audiences.
7. “Glanceable” content:
Content that is designed for quick consumption will become more popular as attention spans decrease and the amount of information available continues to increase exponentially.
8. Virtual assistants (AI):
The use of virtual assistants by brands will continue to grow in 2022 as voice-activated technologies become more commonplace and businesses start taking advantage of these tools. Businesses can use virtual assistants to deliver automated answers during live chat sessions with customers, take orders from customers, conduct market research, and provide up-to-date information about a company’s products or services, among other things. In addition, consumers will be able to get instantaneous answers from brands without having to actually speak to a human representative.
9. Augmented reality content:
AR will continue to grow in popularity as the technology becomes more sophisticated and widespread. By 2022, it is likely that many brands will be using AR content as a way of engaging customers and providing them with an immersive experience.
10. More live streaming:
The use of live streaming for content marketing purposes will continue to grow in 2022. This can be attributed to the growing popularity of platforms such as Facebook Live and Instagram Live which make it easy for businesses to reach a large audience quickly and easily. In addition, live streaming is a great way to create a sense of intimacy between a brand and its customers.
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