8 Simple YouTube SEO Tips to Boost Your Videos Higher in Search
According to 59% of executives, they’d rather read text than watch a video. This is a large number of people. Youtube SEO can bring many benefits, including increased watch time, brand awareness, and more leads and sales.
YouTube and Google both use the same principles in their algorithms to rank websites and videos. To simplify the search process, YouTube video search results are now combined with Google search results. Youtube tags, video titles, descriptions everything is important if you want to rank your youtube video.
Some Quick Youtube SEO Tips
Combining your SEO and video strategy can help you boost your marketing in a very simple and straightforward way. This will increase your video viewing time and get your customers’ attention. It will also help you with YouTube remarketing. These are eight steps that will help you improve your YouTube SEO and drive more traffic to your videos.
1. Choose your keywords carefully
Every month, SERPs become more competitive. Everybody is competing for top positions. Diversifying your offerings and yourself is key. You should do keyword research. If you are not able to compete with highly competitive terms, choose keywords that will get you volume but are less competitive.
The same tools that you use for SEO or PPC can be used to find keywords.
- WordStream’s a free keyword tool
- Google Keyword Planner.
- Moz or Semrush.
- Google search–search suggests that people also ask for related searches!
2. Include keywords in your video title
The most popular types of search intent are informational, navigational, and commercial. Matching the intent of your customer with what your video is about is crucial to making your video appear in search results.
Second, ensure you know WHY you want to make a YouTube video, and who your primary audience is. If you want to show a product review then include the product name in your video title and description. Although it sounds simple, YouTube channels often skip this step. Their videos appear lower in Google and YouTube search results.
3. In your video file, include the keyword
This is a simple thing, but YouTube might use it as a ranking factor when showing your video in search engines. Your video will be more likely to rank if the file name contains the target keyword. This will also increase your chances of getting more search volume.
The filename can be seen when you upload a new video. YouTube uses this information to ensure that the video is current. Make sure your file name has been updated before you upload!
4. Optimize your YouTube video description
A solid and optimized video description is one of the most important factors in YouTube SEO. YouTube will automatically reevaluate your video if you make any changes to any YouTube video element, including video descriptions, captions, and closed captions as well as video thumbnails. This can be either good or bad, so make sure you do it correctly the first time.
YouTube suggests that you place your most important keywords within the first few sentences of your description. Your description should not exceed 200 words. Broadly speaking–make your description useful. It should be useful and helpful to users.
Youtube offers many great resources through the Youtube Creator Studio, which is constantly updated with new information. This handy guide will help you to create a video description that is successful.
Use natural language to give an overview of your video, not just keywords.
Insert the most important keywords in the description at the beginning.
Choose 1-2 words to describe your video, and include them in your title and description.
To find synonyms for popular keywords, use keyword tools like Google Trends or the Google Ads Keyword Planner. These terms can be used to increase search traffic.
Avoid using irrelevant words in your description. This can cause poor viewing experiences and could violate Google’s policies.
5. YouTube Search Results: Use video hashtags
Youhashtags (#), which are used across social media to help users find answers to their questions across multiple platforms, can now be used by users. To help users search for specific hashtags, you can include hashtags in your YouTube video titles and descriptions.
Keywords are a great way to drive search because they make important trends more visible. The hashtag will appear above the video title and become hyperlinked.
Remember to include video hashtags in the title. The video title will not display hashtags from descriptions if you include a hashtag.
6. Choose a video category
Users can choose to display videos from specific categories when searching for a video. It is important to contextualize your video when uploading it.
This should allow you to select the one that best suits your YouTube videos. When uploading your video, you can choose the category options.
7. Personalize your thumbnail image
Thumbnails can either help or hinder YouTube videos. When people look at YouTube search results, thumbnails are what grabs their attention first. Strong thumbnails can increase the watch time of your video, which can impact your YouTube ranking. Make sure your video grabs people’s attention. These thumbnails, for example, are taken directly from the video and may not be the most relevant to grab the user’s attention.
A custom thumbnail is the best way for people to see your video. It will show them what it is about and how they can benefit from it.
8. Include subtitles and closed captions
Making use of closed captions and subtitles is the best way to ensure success with YouTube search results.
While subtitles for video are intended to relay video dialogue to viewers who don’t understand the language of the video Closed captions are designed for those who cannot hear the sound.
Closed-caption files and subtitles contain the words of what’s being said during the movie, akin to a transcript. The files will also include timestamps for the times that each text line is displayed in the video so that it can be compatible with the spoken word or another visual component. Find out what formats YouTube supports here.
Another advantage of having a transcript of the video you’ve uploaded is that it will be viewed by a variety of search engines, similar to the blog will.
