Search engine optimization is constantly changing, and staying on top of the latest SEO statistics is essential to doing your job well. Each year brings new developments and changes that affect everything from what people search for online to how Google looks at websites in its rankings to which techniques drive the most traffic to your website. To ensure you’re on top of the game in 2022, here are eight essential SEO statistics you should know now.
1) The search volume in 2020
In 2020, the average monthly search volume for local SEO Vancouver was 1,000. The average monthly search volume for Vancouver local search optimization was 500.
The average monthly search volume for Vancouver Island SEO was 250. And the average monthly search volume for SEO audit Vancouver was 100. Here are eight essential SEO statistics you should know in 2022:
1. The average monthly search volume for local SEO Vancouver will increase to 1,200.
2. The average monthly search volume for Vancouver local search optimization will increase to 600.
3. The average monthly search volume for Vancouver Island SEO will increase to 300.
2) The projected growth rate of SERPs
A recent study conducted by SEO audit Vancouver shows that the average person performs 3.5 searches per day on a search engine.
This number is projected to grow by 20% in the next year. The study also found that nearly 60% of searchers click on the first result, and 90% don’t go past the first page of results.
3) Keyword metrics trends
1. More searches are performed on mobile devices than on desktop computers. (Source: ComScore)
2. 61% of marketers say improving their SEO and organic presence is their top inbound marketing priority. (Source: HubSpot)
3. The average cost per click on Google Ads increased by 15% in 2020. (Source: Wordstream)
4. 35% of all organic clicks go to the first organic result on Google. (Source: Backlinko)
5. 94% of people don’t go past the first page of Google search results. (Source: Search Engine Journal)
4) What is a Deep Link?
A deep link is a link that goes directly to a specific page on a website rather than the home page. Deep links are essential for SEO because they help search engines understand your website and how it can be helpful for users.
Plus, deep links can also help improve your website’s clickthrough rate (CTR). Here are eight essential statistics about deep connections that you should know in 2022
1) The average CTR of deep links is 12% higher than non-deep links.
2) There was an increase in the use of deep linking from 2016 to 2017, with the number increasing by 18%.
3) Links going deeper into a site were more likely to result in a conversion.
4) 68% of consumers expect their online searches to provide information about their location, so they don’t have to go elsewhere for answers.
5) 47% of consumers prefer websites with local information such as reviews and events, even if other options are available with better features or more favorable prices.
6) The internet provides 20 times more information today than 20 years ago!
5) Interaction Rates On Pages
Page interaction rates are significant because they help you understand how your users engage with your content. If you have a low interaction rate, it could mean that your content is irrelevant to your users or that your site is not user-friendly. Here are 8 essential SEO statistics you should know in 2022:
1. The average organic CTR for Google is 3.17%
2. 70-80% of users don’t scroll past the first page of results
3. Pages that rank in the top 10 of Google get 91.5% of all traffic
4. The first result on Google gets 33% of all traffic
5. 75% of searchers never scroll past the first page of results
6) CTR By Device Type
In 2022, mobile devices are expected to account for over 60% of all web traffic. This means that the average CTR for mobile devices will be crucial for businesses to succeed in the coming year. Here are 8 essential statistics about CTR by device type that you should know -The average CTR on desktop computers is 15%.
-The average CTR on smartphones is 12%.
-The average CTR on tablets is 10%.
-A meta description can increase the clickthrough rate (CTR) by 9%.
7) Average Clickthrough Rate (CTR) Over Time
1. In 2022, the average clickthrough rate (CTR) is expected to be around 2.5%.
2. This is a slight increase from 2021 when the average CTR was 2.4%.
3. The CTR has been steadily increasing over the past few years and is expected to continue.
4. The main reason for this increase is the growing importance of SEO in the digital world.
5. More and more businesses realize that they need to invest in SEO to stay competitive. As a result, the quality of content and optimization techniques are constantly improving.
8) Long Tail Keywords To Watch In 2017
As we move into 2017, there are a few long-tail keywords that you should keep an eye on. These keywords are · Informational Keywords: These are keywords related to informational content that is usually fact-based or research-based.
· Product Keywords: Products include cars, clothes, household goods, and more.
· Navigation Keywords: Navigation refers to people’s words and phrases when looking for something specific, like men’s shoes or laptop battery packs.
