35% of companies have blue color in their logos whereas 30% of businesses prefer to add red to their logos. Have you ever wondered why? Because colors are an essential element of a logo design Dubai.
Just like a logo can make or break your business, choosing the wrong colors for your logo can ruin the entire design. That’s why you must choose the color scheme cautiously, as it helps convey the right brand message.
When selected right, these colors can draw attention to your brand and connect it with your target audience with ease. But opting for the right colors can be a challenge, especially when you’ve to choose from a sea of colors, shades, or hues.
That’s where most creative individuals struggle and get it all wrong. If you’re about to design a logo, avoid the following mistakes.
1) Using Trendy Colors
Suppose, other high-end skincare brands are using different shades of purple, and you’re tempted to try it for your logo that belongs to the pet niche. Not only does the idea sound unusual, but it doesn’t guarantee if it’ll work for you or not.
Challenging your inner creative genius isn’t wrong, but you must look out for colors that resonate with your brand and audience.
More so, following color trends to be a part of a bandwagon won’t bring long-term benefits, as those colors go out of trend quicker than you think, making you work on it all over again.
2) Choosing a Color Palette that you prefer
Remember, you aren’t designing this logo for yourself. Your logo will serve as a branding and marketing tool. It’ll also attract your potential client base to explore your business further.
Therefore, avoid using colors that you like. Instead, conduct thorough research to see what your competitors are doing, what your target audience prefers, or which colors will tell your brand story, etc.
You can even try online tools to find the perfect color combo and put your brand in front of ideal customers. If nothing works, make a list of colors relevant to your brand and industry. Mix and match shades and hues to see which one appeals and engages.
3) Not Understanding Color Psychology
Colors influence thoughts and evoke emotions. This process, however, can be conscious or subconscious.
For example, some people look at the purple color and start thinking about fairies whereas red reminds them of passion and energy. They look at the black color and think about sadness and despair. Blue may make people think that a brand is honest and trustworthy.
The colors in your logo design make a similar effect on your target audience’s mind. For example, a logo with dark green color with a bold symbol could remind them of Starbucks.
Remember, many well-known brands enjoy robust brand recognition. And if you happen to use one of the colors present in their logo, understand what emotion it will ignite among the people.
4) Looking for Inspiration in the Wrong Place
While creating a logo, you might be researching the web for inspiration. In rare cases, you might even look at nature or discuss color ideas with other people. Trying different options isn’t wrong, as you never know when a million-dollar idea strikes.
This phase is essential to refine your thoughts and analyze which color will work for you and which doesn’t. However, ensure the resources you’re exploring resonate with your niche and client base.
Take MailChimp’s logo for an example. The use of bright yellow color with a humorous monkey is sure to grab attention. However, this idea won’t go well with your business consultancy firm.
Conversely, Cinques uses pastel colors that don’t resonate with Millennials, but for middle-aged women, it sounds the right choice.
5) Trying to Look “Too Different”
While it’s important to make your brand appear unique in the industry, you still shouldn’t try too hard to look distinct. Why? Because colors have psychological effects on the human mind, mood, and behavior.
For instance, as an online banking solution provider, your business requires immense trust from your clientele. And according to color psychology, a brand from this niche should use the blue color in its logo to appear as an authoritative and trustworthy entity.
In this case, if you use different hues of oranges or greens whereas your competitors have blue as the base color, you end up losing leads. Not only will people ignore you, but they also won’t recognize your brand.
6) Overdoing Colors in a Logo
Try walking into a room with walls painted with several bright colors, you might get an annoying headache. Something similar is likely to occur when you add more than three vibrant colors to your logo.
While you aren’t restricted to using bright colors in your logo. In fact, you should use them if those colors showcase your brand effectively. But overdoing colors can influence the individuality of each color.
Imagine looking at a bright yellow logo with overlapping sets of different graphics. The design sounds “too busy” and is a recipe for a disaster. Cazz’s Sports Bar ‘N’ Grille also makes the right example of a busy logo design.
7) Ignoring the Usability of Colors
As a business owner, you should choose colors for a logo, depending on the products or services you’ll be offering.
Suppose, you’re a consumer brand that sells goods at local grocery stores. In this case, you can take advantage of colors that look different from other products placed on the shelves. If you want, you can experiment with different logo colors, as it doesn’t impact your brand adversely.
Whereas as a B2B company, you need to represent your brand using a different approach. So when it comes to generating sales and they need to print marketing merchandise, ensure the colors look the same on the material as they do on the screen.
Wrap Up
Colors are truly a core component that helps you put together a compelling logo design. Since your logo serves as the introduction to your company or business, you shouldn’t rush the color selection phase.
Instead, take as much time as you need and come up with a striking color combo. Be it pastels or bright shades, every option helps evoke emotion and allows you to build emotional connections with your target audience.
To ace the color part of your logo, start from research and don’t hesitate to look at what your competitors have done. Avoid the aforementioned mistakes and ensure to go for colors that tell the brand story, resonate with your customers and enhance the overall aesthetics of your logo design.
