Dubai is one of those places that never ceases to astonish visitors. The city’s location, large ex-pat population, wealth, traditions, and vibrant culture are just a few of the reasons why so many people are drawn to it. Dubai is a huge metropolis with a diverse range of attractions and activities. Given all this, it’s no surprise that the emirate is home to a slew of local and international content creators. Let us look at 5 Ways to Find the Best Influencers for Your Brand in Dubai and understand why using an influencer marketing agency in Dubai is beneficial for your business.
Influencer marketing is straightforward on the surface. Find an internet influencer, pay them, and watch as they bring more customers to your product. Of course, everyone who has tried influencer marketing understands that finding the proper influencer for your brand is far easier said than done, and that’s just the tip of the iceberg.
The truth is that your product cannot be sold by just anyone. Many marketers who were formerly regarded as marketing authorities now believe they have not gotten their money’s worth from their influencer marketing efforts. But this only highlights how tough influencer marketing is – and, in some ways, a misunderstanding of influencer marketing as a community rather than a single effort. It necessitates the ideal pairing of product and influencer — and both must be flawless.
The necessity and role of an influencer marketing agency are also worth discussing as these agencies do everything for you in a cost-efficient manner to bring out positive results for your campaign.
Why Is It Important to Find the Right Influencer?
Influencer marketing’s success is due in part to the fact that it is not regarded in the same manner as traditional marketing. Everyone recognizes advertisements and consumers have honed their ability to tune out traditional advertising messages. When done successfully, influencer marketing becomes a natural extension of a brand’s marketing efforts, even when links, keywords, and other typical SEO strategies are used.
Consider an influencer who does a sponsored YouTube video for a cosmetics line. It’s an advertisement, but it’s also something much more. She’s simply demonstrating what works for her and giving thanks to the things that have helped her get public attention. She’s displaying her pride in being affiliated with this line of makeup by flaunting it. This combination is likely to motivate several others to follow in the footsteps of this influencer and provide their wonderful testimonials to their followers.
5 ways to find the best Influencers for your brand in Dubai?
That’s the kind of nudge you’re looking for from your ally. You don’t want an obnoxious ad that’s an obvious sales pitch for something the influencer’s audience isn’t interested in; instead, you want something more natural, such as an article, a blog post, or a social media post. Yes, this is a paid advertisement, but it also acts as a persuasive and effective statement about why this influencer believes his or her audience will benefit from learning more about this product. That is also why influencer marketing is far more effective than traditional marketing. So what are 5 ways to find the best Influencers for your brand in Dubai?
Ask Google
A quick Google search for specialists and influencers can often turn up a big number of people in your area. Allowing you to find a variety of possible partners in one fell swoop. When you tag your searches with your location. You can be confident you’re finding influencers who are more inclined to work with you and are better suited to handle local challenges than large-scale or national companies. These influencers are more likely to work with small businesses and post on many platforms, such as Instagram, Twitter, and Facebook, ensuring that you reach a bigger audience and provide content across multiple platforms.
Look for sources outside the digital world
Dubai hosts many summits and conferences of every industry. Searching speaker lists for industry conferences and summits can be a great way to find potential collaborators who share your audiences’ interests. Because it ensures that you’re dealing with people–even micro-influencers–in your field who are already producing the type of content you’re trying to create.
Browsing speaker lists does not guarantee that a particular person will collaborate with you, but it can be useful because it provides you with a bigger framework to work with and a rapid list of many distinct alternatives.
Instagram Hashtag Search
Look for people who are using hashtags relating to your niche/industry, product, or rival. Searching hashtags on Instagram has a dual purpose: you may find people who might be able to help your company succeed, and you can see content from diverse viewers’ perspectives. You can also add the location #Dubai or #UAE to find more locally relevant influencers.
Searching for your niche, product, and rival can also be beneficial. Because it can reveal what your target audience is looking for as well as other blogs and content creators creating similar content. Using hashtag searches can help you find social media profiles. You wouldn’t find with a standard Google search, as well as identify the types of people that use them.
Followers and Engagers on Social Media of Competitors
Even though your competitors and their followers may appear to be the last people you want to interact with, pay close attention to them. Their followers are a great approach for ensuring you reach the widest possible audience. Whether you’re looking at your closest competitors’ Twitter accounts or their other social media profiles, you’ll want to keep track of who follows them and who interacts with them through comments, likes, and shares.
Use social media tools or an agent
The last option is to use social media tools. These are a great way of finding the desired profile with just a few clicks. Just set up the desired parameters and put the search on autopilot. Tools like “Keyhole” also measure how many people are talking about your brand or industry so you may know who to reach out to. You can also hire an agency that would sit with your marketing team and find the best-fit influencer for your brand or business to get the desired result.
Conclusion
These are the 5 ways to find the best Influencers for your brand in Dubai. You might wonder how an influencer marketing agency in Dubai can help me achieve all this? Though all the above look simple it might not be the same when it comes to execution. Using resources like time and manpower is not an easy decision for small and medium-sized businesses. Who have jobs assigned to all employees leaving none free to take this up? Even if they did have the time they might lack the expertise to research deeply.
An agency has skilled manpower and huge experience in the field of influencer marketing. Remember while this might be your only influencer marketing campaign. It is just one for them out of the many they have executed. Their advice and help in strategizing and planning the campaign. They know the current trends and latest technological aspects required to carry them out successfully.
