Google ads are an effective tool for marketing your business online. These campaigns are simple to set up and manage and as a plus are capable of optimizing themselves automatically. But what do you need to know about Google ads?
In this upcoming blog post I share five tips for using Google AdWords more effectively.
1. Choose the Right Keywords
Keyword research is key to choosing the right keywords for your ad campaign. If you don’t choose the right keywords, you won’t see much success in your campaigns.
Use keyword tools such as Google’s Keyword Planner to find the most popular search terms related to your products or services. Then, refine your list based on your target audience.
For example, if you sell sports equipment, focus on keywords like “sports equipment,” “baseball glove,” and “football.”
2. Optimize Your Ad Copy Using Agile Creative Testing
To optimize your ad copy you must understand what copy works and what copy doesn’t in your campaigns. If you’re asking yourself why your recent copy didn’t work and struggle to find answers, these tools can definitely work.
For example, Flowin is a tool that analyzes the copy itself and makes recommendations based on the emotional content of the ad. A recent article from their website on agile ad testing really explains how you can improve your ads with this approach. It covers creative testing for digital ads and teaches you an approach that can help you optimize all types of campaigns from Google Ads to Facebook Ads.
3. Use Negative Keywords
Negative keywords let you exclude certain keywords from appearing in your ads. For example, if you sell baseball gloves, you may want to exclude “baseball bat” and “baseball glove.”
This helps prevent irrelevant ads from showing up in your results.
3. Target Long Tail Keywords
Long tail keywords are those that aren’t very common, but still drive traffic to your website. These are ideal for targeting highly specific audiences.
For example, say you run a company that sells outdoor furniture. You could target people searching for “outdoor patio furniture” or “patio table sets.”
These types of searches would lead them to your site.
4. Set Goals for Your Campaigns
Setting goals for your campaigns is important. It lets you measure whether your efforts were successful.
Don’t forget to include conversion tracking in your campaigns. This allows you to track conversions, such as email signups, form submissions, and phone calls.
5. Test Different Placements
Different placements allow you to test different versions of your ads. For example:
- Display ads appear above organic search results
- Mobile display ads appear next to relevant mobile content
- Remarketing ads appear on websites where users previously visited your business
The goal here is to optimize your ads for maximum performance.
I hope these tips help you market your business better on Google Ads.
Conclusion
Even if Google Ads are the most automated ad network on the market, it doesn’t mean that they will run themselves. Learning to master these networks will be a long process, but don’t give up. These campaigns can have a great impact on your business.
