If you’re not listed on the first page of Google, prepare to be out of business. Everyone knows that search engine optimization (SEO) is important. Also, organic is the only way to go. But, organic traffic isn’t free — it takes time and money to grow an organic audience. As such, this list will show you 10 effective ways in which you can drive organic traffic in 2022. Though, if you need help, then get in touch with SEO Company Houston.
- Think Mobile
It’s not a surprise anymore that the majority of page views in the United States are from mobile. And the numbers get bigger every year. Whether you’re an online retailer, a local business, or a blogger, setting up a mobile-friendly website is an absolute must. There are many blogs out there that have covered this topic in great detail, so we won’t go through it all here. If you need help setting up your website, use Yoast’s WordPress plugin to optimize your site for search engines.
- Change Your SEO Strategy
It’s not enough to have a mobile-friendly website anymore. You must think about your audience and what will be most effective for them. In the past, we used to see optimized blog posts for SEO and then shared on social media. But, the social sharing strategy isn’t any longer as effective as it used to be. For help, get in touch with SEO Company Houston.
An example of this is when Google’s algorithm changed and websites started ranking better. If they had share buttons next to each blog post on their website instead of sharing it via social media sites. This was one example showing that there are always changes in Google’s algorithm. To stay relevant, you need to adapt your SEO strategy.
- Create a Facebook Group and Target Local Customers
These days, online shopping is getting to be more and more popular. If you’re an online retailer, don’t forget about your local customers. Facebook groups are a great way to reach them. What is the best thing about creating a community on social media? It is that you can allow your customers or clients to ask questions about your product or service. You can engage with them at the same time. You can even create a virtual waiting room for your customers who want to check out before they buy from you. One can use a similar strategy in local search marketing. Thus it’s not only good for bloggers to use Facebook groups. It’s good for everyone!
- Tweet (Recommended)
According to a recent report, the average Twitter user tweets about 4 times a day. But, the average top company posts almost 3 times per day. This means that if you’re not active on Twitter and you have a big audience, you’re missing out on an opportunity. Engage with your audience and start tweeting. Even if it’s not your regular day, try to do at least one tweet once in a while (if you’re not doing it already). This can help increase your exposure and of course, shares as well.
- Try Video Marketing
Google recently announced that 40% of all searches are via mobile devices. That’s a lot of traffic you can get for free, but it’s only if you have a video to go along with it. A video is the best way to engage with your audience, and don’t forget that video marketing isn’t new at all. You’ve seen videos on Facebook or even YouTube before. This is the perfect time to start using a good video creation tool like Viddler or Ulead Video Studio.
- Focus on Your Internal Traffic
In search engine optimization (SEO), internal linking is one of the most important tools. You can use it to increase your website’s authority. The purpose of internal linking is to show your readers the value provided by your content and help them navigate through it. It can be everything from a simple anchor link to a linked article. It’s an important tool to use when you have a lot of content and are trying to direct the user’s attention towards specific areas. According to Moz, “Internal links have higher clickthrough rates, click-to-order rates, traffic volume, and publicity.” Also, “internal linking is one of the most visible ranking factors in Google’s algorithm,” so you should definitely consider using it.
- Start Pinging
Pinging is when you update the search engines about a URL change. If you’re using a tool like WordPress, then it is done for you. Yet, there are still many cases where people use a traditional HTML site. They have to ping only some of their URLs. According to Moz, “Pinging allows search engines to keep your content indexed even when it has changed location on your site.” The problem with pinging is that it creates too much noise in your Google Analytics account. Also, If you do it in the wrong way, it can even penalize your website in Google’s algorithm.
- Increase Your Reach
If you have an active audience on social media, then you can try to increase your reach by letting them know about your article. You can do this by using Twitter’s auto-post feature where every time you publish a new blog post, it will post it for you. Needless to say, there are also a lot of other social media tools that you could use to spread the word about your content. There are many native features that are currently offered by most of the popular social media networks.
- Consider a Review Authority
The purpose of a review authority is to help you determine how many reviews and social shares a particular website has besides other factors related to the website. If you want to get more people to share your content on social media, then this could be useful. According to Moz, “Authority also increases your search engine visibility as it is a strong signal that the website is known by Google’s crawlers.”
Being able to write well-reviewed content can help your content reach new readers. So if you’re looking for more traffic, then consider using review authorities. For help, get in touch with SEO Company Houston.
- Use Link Building
Depending on the industry you’re in, you might need to use link building. This might be a good idea if your content is in a niche because it will help you get lots of links pointing to your site. But, this doesn’t mean that you should spam people and ask them to link to your site. If they don’t want to do it or they don’t know what a link is, then don’t bother trying and focus on the content itself.
These are the different effective SEO techniques to drive organic traffic. Though if you need more tips, read on.
- Get a Web Analytics Tool
There are many web analytics tools that you can use to track your website’s performance and it’s important to find one that will work for you. You can use a free tool like Google Analytics, but it makes more sense to invest more money in something more advanced. If you want to track not only your traffic sources but also the conversion rates, then tools like Google Analytics aren’t enough.
- Use Social Media Analytics
Social media analytics is a very useful tool to have in to understand how your social media content has been performing. You can use tools like BuzzSumo and Klout to improve your content. This makes it a very important part of social media marketing. According to Moz, “Social media analytics can help you identify what content is getting the most traction on social media.” This is a great thing for marketers because it will help them understand what people want and need from their products or brands. If you’re using an industry-specific social media tool, then make sure that it incorporates both organic and paid metrics in its analysis.
- Use Promoted Tweets and Retweets
Promoted tweets, retweets, and likes are a great way to get free promotion for your content. To do this, you need to sign up for a paid service like Twitter Ads, Boosted Board, or HootSuite. Promoted tweets are one of the most popular forms of marketing on Twitter. But make sure that you’re interested in promoting your content if you plan on doing so. The only thing that’s important is that it works. According to Moz, “Most people don’t have much success with these.” It’s important to try different marketing methods before deciding which one is best for you.
To wrap up, As you can see, social media marketing is a very important aspect to take into consideration. It is important to track your results and analyze them to be able to improve the content that you publish. But, not all these tips are important. Sometimes, one of the most important ones might not be among those suggested above. It is up to you to decide which ones are the most important for your business.
